The GTM Lab — A Virtual Event

Formulate a winning strategy across the
buying journey

A VIRTUAL EVENT
July 20, 2022 at 1:00PM ET | 10:00AM PT

The Science Behind GTM Motions

Take successful go-to-market strategies. Sprinkle in the latest marketing and sales trends. Add a touch of humor and a lot of fun. Shake vigorously.

What do you get? The GTM Lab.

A virtual event unlike any other, The GTM Lab invites you back into the classroom to mix up the perfect sales and marketing formula. Each panel-style session will break down the elements of a GTM motion, so you can better sync up with your teams and electrify your efforts across the buying journey. We’ll also amp things up with performances that will spark excitement and leave you in tears (in a good way).

So up and atom! Save your (virtual) seat now before it disappears.

Days

Hours

Minutes

Seconds

Agenda

1:00 - 1:35PM ET

Marketing: The Big Brand Theory

Bazinga!
Marketing gets more and more complex every day. But in every company, there’s one core element to success, one key component to building stronger relationships with your prospects and customers: your brand. Join Drift’s very own “social group” for The Big Brand Theory, a session focused on creating and maintaining an authentic, innovative, and long-standing brand.

Nina Butler

Sr. Director of Revenue Marketing, Alyce

Jon Miller

CMO, Demandbase

Justin Keller

VP of Revenue Marketing, Drift

Ashley Levesque

VP of Marketing, Banzai.ai

1:35 - 1:45PM ET

Freestyle with Ding Zheng

Ding Zheng

Freestyle Rap Artist

1:45 - 2:15PM ET

Sales: In Your Element: Supercharge Your Selling

Looking to close deals faster? Prospect Better? Sell smarter?
I mean, what seller isn’t? Join our panel of sales experts for In Your Element: Supercharge Your Selling, where they’ll share their personal selling secrets to help you master the fine art and science of selling, and electrify your sales strategy.

Whitney Moore

Sr. Mgr Inbound Sales, Salesloft

Ernest Owusu

Sr. Director of Business Development, 6sense

Brooke Freedman

Sr. Director of Sales | Mid-Market, Drift

Drew Wills

Sales Leader, GONG

2:15 - 2:25PM ET

Sales vs Marketing Trivia

Victoria Flynn

Channel Account Manager, Drift

2:25 - 2:55PM ET

GTM: It’s Not Rocket Science: A GTM Formula That Works

You heard it here first: A solid go-to-market strategy isn’t rocket science, but it’s certainly not a walk in the park. Join our panel of marketing leaders for this session on charting and assembling the pieces of a winning GTM formula.