Event Details

It’s time to step back into the virtual classroom and put your GTM strategy under the microscope. This five-day event is a literal Berzelius beaker full of all the info you need to solve your GTM equation.

Part education, part inspiration, and fun through and through, this can’t-miss mix of content has a little something for everyone. So gravitate toward your laptops, put on your thinking caps, and get ready to uncover GTM gold.



Personalizing Experiences

Why You Need an Account-Based Approach

Jump head first into account-based experiences as we share how to laser-focus your go-to-market efforts with the resources you already have on hand. Hear tips and tricks for identifying ideal customers and using your current data to craft personalized experiences for them.

You’ll also learn how to leverage your data to drive conversions and measure the success of your targeted approach. If you’re looking for a roadmap for creating an account-based program that delights your customers and drives your business forward, this session is for you.

Stefanie Neer

Senior Marketing Manager, Enterprise & ABM, Drift

Amber Bogie

Director of Global Demand Generation, Reachdesk

Corina Owens

Senior Manager, Account-Based Marketing, Gong

Moira van den Akker

Director, Enterprise Marketing, Demandbase

Data into Dollars

Accelerating the Sales Cycle With Customer Insights

Data isn’t just for the brainiacs over in marketing — join this session to get an easy-to-implement formula that will help your sales team turn data into revenue.

You’ll learn how to effectively collect predictive analytics, analyze it, and make informed decisions about which leads are most likely to convert. You’ll also hear real-world examples of companies that have successfully implemented data-driven sales strategies and leave with genius tips for incorporating data into your process to electrify your team’s closing rate.

Andrew Arocha

Chief Revenue Officer, Drift

Laura Guerra

Vice President of Growth, Pavilion

Steve Goldberg

Chief Revenue Officer, Salesloft

Mark Ebert

SVP of Sales, 6sense

Process Makes Perfect

Using Clear Intentions to Drive Operational Success

Operational headaches don’t have to bog you down. Stop them before they ever start, with clearly defined processes. This session outlines the data and workflows to consider before you start measuring success.

Pick up tips and tricks for developing data and reporting guardrails, finding your company’s operating rhythm, and communicating the effectiveness of your tech stack to key stakeholders.

Sean Lane

VP, Field Operations, Drift

Sara McNamara

Senior Manager, Marketing Transformation & Innovation, Salesforce

Brad Smith

Co-Founder, CEO, Sonar

Mike Rizzo

Community-Led Founder,

Building Partner Ecosystems

How to Amplify Your GTM Strategy Efforts

Understand the ins and outs of building a partner network to drive better retention and long-term business growth.

You’ll learn how to partner with complementary businesses to reduce overall costs, align goals in a mutually beneficial way, as well as set clear objectives and success metrics. We’ll also share tips for managing conflicts and examples of successful partner ecosystems to help you grow your own.

Lee Zucker

Global Head of GTM Strategy & Partnerships, Drift

Morgan Rochofski

Head of Partner Marketing & Programs, Salesloft

Elliot Smith

Head of Partnerships, 6sense

Jessica Fewless

Client Partner and Director of Partnerships, Inverta

Charged Up

The Go-to-Market Showdown

Our five-day event heats up one last time as GTM geniuses go head to head in a competition unlike any other. Each expert must come to the virtual stage and formulate a radical GTM strategy on the spot. But their fate is in your hands — the audience gets to decide whether their solution will spark award-winning greatness (and some serious bragging rights) or fizzle out into the ether.

Justin Keller

VP of Revenue Marketing, Drift

Heidi Darling

Chief Marketing Officer, ROI DNA

Chris Moody

Head of GTM Thought Leadership, Demandbase

Kyle Lacy

Chief Marketing Officer, Jellyfish

Michelle Sidwell

SVP, Global Enterprise, Salesloft

Kerry Cunningham

6sense Research & Thought Leadership, 6sense

Uzair Dada

Founder & CEO, Iron Horse

Meghan Keaney Anderson

VP of Marketing, Jasper

Step Into
The GTM Lab