Gong has built a reputable brand in record time, and largely due to a major focus on their content marketing strategy and execution. Not only have they made a huge splash in the B2B space, but their content has also been included in multiple academic papers and university courses.
Their secret? Create content that’s so good, people are willing to pay for it (but don’t have to!). Join CMO, Udi Ledergor, and Manager of Content Strategy, Devin Reed to learn:
- What goes on inside their content engine.
- How they ideate and execute.
- Why “create raving fans” is the the core of their success.
You’ll also leave with a content checklist they use for executing their big ideas.