A New Funnel for a New Decade

B2B buyers continue to prefer self-directed research in each stage of the buyer’s journey, creating opportunity and challenges for demand marketing leaders. Conversational interactions must be integrated into supporting infrastructure to connect data sources, orchestrate content and delivery, and automate workflows. Join this session to learn how to attract, engage and qualify demand, and get a framework for designing and optimizing conversational interactions.

Yes, you read that right. Marketing and sales alignment is a marketing problem. I’m not implying sales leaders don’t care; rather, it’s not at the top of their priority list. Come to this talk to learn actionable techniques on how to rethink and revamp how your marketing and sales teams should work together, and how better alignment will ultimately drive more revenue for your company.

Today’s buyers are not only more educated than ever before, but they’re also numbed by constant digital spam. When “personalization” just isn’t enough anymore, it’s time to take strategies to the next level. Moderated by Sales Hacker’s Scott Barker, learn how Sendoso’s CMO and Director of Sales partner in lock-step to rise above the noise to create a one-of-a-kind, humanized experience for the modern buyer at scale.

Gong has built a reputable brand in record time, and largely due to a major focus on their content marketing strategy and execution. Not only have they made a huge splash in the B2B space, but their content has also been included in multiple academic papers and university courses.

Their secret? Create content that’s so good, people are willing to pay for it (but don’t have to!). Join CMO, Udi Ledergor, and Manager of Content Strategy, Devin Reed to learn:

• What goes on inside their content engine.
• How they ideate and execute.
• Why “create raving fans” is the the core of their success.

You’ll also leave with a content checklist they use for executing their big ideas.

When leading SDRs, it’s easy to get stuck doing the same things over and over again. And it’s especially hard to step outside your comfort zone to try new things (especially when you have a big quota).

Join us for this live webinar to learn from Sam Nelson, who as both an Outreach SDR himself and now as an Outreach SDR Leader, has pushed the envelope to overachieve his outbound goals. In just 20 minutes, you’ll hear:

• The basics you’re probably forgetting
• New ideas to test TODAY
• What it’s like to be in a successful SDR’s shoes

For sales teams, email plays a key role in the deal cycle. Whether you’re setting up introductions, arranging demos, or sending resources, it’s a critical tool that enables you to move prospects through the evaluation process. With a little creativity, email can also be the secret sauce that helps your team close more deals together. Watch this session with Front CMO Anthony Kennada and VP of Sales Andrew Berger to learn 4 email plays your team needs to succeed.

Join Adam Goyette, VP of Marketing and Mike Conti, Head of Business Development as they share the critical keys to aligning Demand Gen and BDR effort to provide the rocket fuel a company needs to achieve HyperGrowth.