It's a combo that creates an experience everyone loves ❤️ Whether you're rolling out the red carpet for your VIP accounts or want to continue the conversation across channels, you can use Marketo + Drift to create conversations that convert.
Here’s why you need Conversational ABM
You’ll never lose track of information you capture via conversations.
Whether it’s collecting an email via a conversation, a list based on Job Title, or a list from an event, you’re now able to sync those contacts to Drift in just a couple of clicks. This means that all of the contacts you’ve captured through the hard work that you’ve put into all your other marketing activities can now be synced to Drift.
Drift is able to recognize your Marketo contacts on your site. This means you’ll know who someone is the second they hit your website.
Now you’ll be able to give your dream customers the VIP experience you’ve always wanted to create. Plus whenever one of your contacts has a conversation through Drift, that also gets logged as an activity in Marketo
Here’s where it all comes together.
We are able to identify when a contact specified lists comes to your site and show that site visitor a targeted message. By creating such a personalized experience, you can level up you buyer journey especially for the highest intent leads (aka those dream customers).
Consumers are increasingly seeking new ways to engage real-time with brands in the digital landscape, and we are thrilled to forge a strategic alliance with the leader in the emerging category of conversational marketing. I am confident that Marketo and Drift will lead this market together and deliver unparalleled value to our customers in the age of the engagement economy.”
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