How does a marketer help their business not only survive, but thrive?
Doubling down on digital.
If you’re not adapting your sales and marketing strategies to work in this new, digital-first world, you’re losing out.
To help you weather this storm, we’ve curated everything marketers need to know right now to get through these times and emerge stronger than ever.
Access your exclusive book bundle NOW.
In this exclusive offer you’ll get access to The Marketing & Sales Field Guide for Today’s New Digital Normal, The MQL is Dead, and 5 Email Templates to Make Your Marketing Outreach More Empathetic.
In-person events are kind of a no-go right now…
And with such a major demand gen channel taken off the table indefinitely, marketers everywhere are being forced to adjust on the fly to hit their numbers.
So what do you do when you can’t bring prospects to your event? You bring the event to your prospects!
See exactly who is coming to your website. Drift automatically builds audiences using the data from your tech stack — including Marketo, Salesforce, and 6sense — so you can send real-time, personalized messages that convert visitors to revenue.
Optimize your website to convert more site traffic. Drift Audiences will tell you which site visitors are coming from a specific campaign or channel so you can deliver hyper-targeted experiences to get more out of your marketing spend.
Give your target accounts the white glove treatment. Drift Audiences connects your highest-value accounts to their dedicated sales rep in real-time with a personalized message the second they land on your site.
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