We talk a lot about rituals at Drift. But it’s been a while since we’ve explained why we put such an emphasis on them — and what each of them means to us. And so this week, I wanted to do just that.
Elias and I wanted to put rituals in place very early on in the company because we believe they reflect the culture we want Drift to have — one based on things like transparency, learning and respect.
My hope is that they also help people understand and answer the “why” behind things we do — like “why am I doing this?” “why should I feel excited about this?”
Here are the main rituals we have at Drift and the “why” behind each one:
All of these have evolved as the team has grown — and I’m sure will continue to do so as we hit more milestones. But I think these rituals — along with all the other little ones we do each day and week, will ensure that we stay true to our vision and culture.
And if you’re ever unsure of where we are going, or why we do something, I encourage you to ask me, or your manager, “why?”
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