August 16, 2020
All in the middle of a pandemic.
To be clear, it’s always nerve-wracking launching a new category. And my adrenaline is definitely high this month.
But if there was a best time to create a category, that time is now.
I couldn’t be more excited to bring Revenue Acceleration to the market, especially as companies look to support new, agile GTM strategies.
Now, here’s the news I’m reading 👇
In this interview, Clari’s CRO Kevin Knieriem discusses the rise of revops and revenue teams, what a good relationship between a CMO and CRO looks like, and how companies can break down organizational silos to fast-track GTM.
I was really impressed with Kevin’s take on “revenue as a process.” His narrative reinforces how important a strong bond between marketing, sales, and customer success is to long-term growth.
In other exciting news: Drift launched a go-to-market guide with Clari to dig into these topics even further. Grab your free copy!
Conversations around racial inequality shouldn’t stop just because the news cycle has shifted. That’s why I’m so proud to share this article from one of our own Drifters.
Director of Engineering, Bernard Kiyanda, wrote an incredible post on how companies can remove racial bias from the software industry. Referencing Ruha Benjamin’s Race After Technology, Bernard discusses how companies should assess and eliminate bias during software development.
This paragraph hit particularly hard, as it should for everyone in this industry:
“Throughout my years in software development, most companies I’ve worked for have aimed to create a workplace that promotes racial diversity and works to eliminate biased systems. But for one reason or another, they often fell short – not only in their hiring processes, but also in their approach towards software development. While Black software professionals intently work to eliminate bias, our impact is often invisible.” – Bernard Kiyanda, Director of Engineering, Drift
Let’s continue to rally around leaders like Bernard who show us our blemishes – and take action on what they find.
Having been on the receiving end of a Milk Bar cake, I can tell you: The hype is real.
So when I saw them featured on Think with Google, I was elated.
This interview with Milk Bar’s owner Christina Tosi is a feel-good story about helping people celebrate life’s sweet moments at home. It’s also a great lesson on pivoting eCommerce channels when brick-and-mortar is no longer viable 👇
“When the pandemic hit in the US, it gave us an invitation into the more intimate part of people’s lives, because people were trying to find ways to celebrate from home. Employers were trying to find ways to show up for their employees to say “thank you for showing up to work today.” People were trying to figure out how to engage with one another even though they couldn’t celebrate or share that moment together. We became the conduit for that online, which became a really interesting opportunity.” – Christina Tosi, Chef & Owner, Milk Bar
By focusing on CX, digital advertising, and a few key channels, Milk Bar was able to pivot and find growth during a downturn. What channels are driving success for you today? What channels have you not yet explored?
McKinsey’s done an excellent job analyzing the economic and organizational impact of COVID. But, it’s easy to get buried under all that content and data.
That’s why I loved this simple infographic they put together. It’s based on interviews with over 3,000 B2B leaders across the globe. It includes data on the state of B2B sales and best practices for transitioning your sales strategy.
Here’s a sneak peek 👇
See you in the fall!
(P.S. Drift recently conducted our own research on the state of B2B buyer & customer experience. Check out all the insights here.)
By entering your email below, you agree that we may send you emails about Drift's upcoming services and promotions. Is this okay with you? You may unsubscribe at any time.