July 19, 2020
If recent events have taught me anything, it’s the importance of listening.
Luckily, I have some incredible peers who are constantly motivating me to level up my empathy, leadership skills, and marketing knowledge.
This month, I’m shouting out the CMOs who are inspiring me during this challenging year (can you believe we’re only halfway?). I hope you take the time to learn more about these amazing folks:
Now here’s what I’m reading this month 👇
With the pandemic far from over, the future remains uncertain. It’s now on business leaders to pivot and position their companies to be successful despite these challenges.
In this article, Annuitas interviewed three marketing leaders on how they’re driving growth right now. Here are some of the biggest takeaways:
I love Nadine Dietz’s work (if you haven’t listened to her podcast CMO Moves, subscribe now!). Recently, she facilitated a symposium with 50 marketing executives to discuss “what’s changed in the past three months, what’s changing in the next three months, and what’s forever changed.”
68% of leaders said marketing has a more prominent role in their organization than ever before. But with these new responsibilities comes greater scrutiny.
Marketers are now spearheading efforts internally and externally in terms of diversity, inclusion, equality, and much more across their companies. This is driven, in large part, to a growing call for brands to “put their money where their mouth is” on social causes. CMOs like myself must be prepared to act and respond. Good intentions and words aren’t enough.
“Great brands will be able to play a role in society greater than just selling a product. And that will likely pay off in the long-term.” – John Sculley
👆 Marketing giant John Sculley made a career out of taking risks.
During his career, John saw time and again that long-term brand success lies in taking risks, taking a stand, and investing in loyal customers. He sees this year as one of those defining moments for businesses.
I couldn’t agree more.
Companies can no longer afford to be tight-lipped on social issues. Identify ways outside of your products and services to help your customers and community. Then take action on those causes.
Similarly, companies can’t go silent on their customers during times of hardship. Check-in on your customer base right now. What you do now will have a lasting impact on your future customer relationships and the brand you want to build five, 10 years down the line.
So keep pushing.
See you next month,
(P.S. We recently partnered with Adobe and others on a new eBook to help companies make the switch to virtual events. I hope you find it a valuable resource for planning your next event.)
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