Skillsoft used Drift’s Revenue Acceleration Platform to address both their key challenges.
Giving Buyers What They Want How They Want It
“We can’t even compare our old chat function to Drift,” says Jeremie. “Drift does so much more. It’s really bringing us up to speed to meet market expectations.”
Drift’s real-time, conversational engagement delivers the tailored and responsive experience Skillsoft’s prospects and customers want. It allows Skillsoft to deliver a whole different level of service. As Jeremie puts it, “We don’t use Drift to sell, we use Drift to help our customers buy. Those two approaches are very different.”
Skillsoft uses Drift throughout their website, tailoring the experience to each page. As a visitor gets deeper into the site, the Drift playbooks reflect a greater level of specific detail to match the customer’s evolving needs. “Drift allows us to deliver a ‘concierge’ experience,” says Nicole Longo, Skillsoft Digital Marketing Manager. “And site visitors are absolutely responding to that.”
Even before implementing Drift across their website, Skillsoft took advantage of the platform’s capabilities to register attendees for their annual Perspectives event. Previously a live event, COVID forced the team to reimagine the event in a virtual format. Seeing the opportunity, the Skillsoft team implemented Drift to provide a seamless, one-click registration option. In fewer than 20 days, Drift drove more than 1,800 registrations for the event. “Driving registrations for our Perspectives event was our first impression of Drift,” says Nicole. “And we were ecstatic with the results.”
Giving the Sales Team the Support and Tools They Need
“Drift is great because it takes away the manual aspect of connecting with buyers,” says Jeremie. “We are now able to get people quickly and easily to the resources they need without numerous interactions. They don’t have to fill out a form or even talk with a person. This has actually increased the numbers of conversations and engagements, and – ultimately – resulted in a tremendous volume of qualified leads that convert into meetings.”
Drift plays a pivotal role in helping Skillsoft qualify site visitors before handing them off to the BDR team. The Drift-powered experience makes sure that when a visitor does get to a BDR, that visitor is actually ready to have a productive conversation.
“Our BDRs are able to prepare for each conversation because of the bread crumb trail Drift provides,” says Jeremie. “Our sales team can see ongoing conversations in real time, and intercept them at exactly the right moment.”