HOW ROLAND DG INFLUENCED $1.8 MILLION IN PIPELINE WITH DRIFT
opportunities sourced via Drift
a PAINLESS ONBOARDING PROCESS
Katie Doble-Birch, Marketing Automation and Planning Manager at Roland DG, had some initial concerns about going live with Drift. After all, Roland DG is a massive global organization with various products and buyers.
But the implementation turned out to be a painless process.
“Our onboarding manager was brilliant,” Katie explained. “I had quite a lot of concerns about how the implementation process would go, and he was really good at laying out the initial assessment and the onboarding process. We took some small steps but moved really quickly, and we implemented it in five weeks. It was quite a fast implementation for a large company.”
I was really impressed with onboarding in terms of how we had regular meetings, how quickly things moved, and that there was quite a lot of guidance from the Drift side to make sure that everything was set up quickly.
Drift allows our customers to get to the answer that they need more quickly and it shows that we’re available to answer their questions at any time.
I think more and more companies will offer chat to ensure the best customer experience.