2022 State of Sales Technology Report

B2B Organizations Leverage Integrated Tools, Take Holistic Approach To Engage Buyers In Hybrid Settings

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About the Report

Less than 2%.

👆That’s the number of chief sales officers who say they are very satisfied with their current sales technology stacks, according to data from Gartner.

And it’s no wonder – especially as sales teams adapt to a changing business landscape and uncertain market, sales leaders are under enormous pressure to both scrutinize any new tool purchases and maximize the use of their existing tech stack.

The good news? Drift and DGR are here to help. We developed this report to serve as a guide for sales leaders who want to increase sales productivity, enable their teams, improve customer engagement, and drive ROI.

Check out the full report for all the findings, including exclusive insights from Andrew Arocha, Drift’s Chief Revenue Officer.

The experts have spoken

Here's how to get the most out of your sales tech stack.