Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem.
If that price tag doesn’t get you thinking, then consider this 👇
Historically, marketing is responsible for leads while sales handles revenue. With these teams working towards two separate goals, companies end up with a disjointed buying experience. And, when marketing and sales do come together, they inevitably argue over how the company should be investing in revenue.
Clearly, your buying experience would be so much better for your team (and your customers) if marketing and sales were on the same page. So, the million-dollar question (or better yet, “trillion-dollar question”) is: How do you get your marketing and sales teams aligned?