Game-Changing Go To Market Plans

12 Experts Share Their Hard-Won GTM Tips, Tricks, and Tactics

About This Book

Marketing, much like life, moves fast. One month’s set of best practices could be the next month’s cautionary tale. And even the best-laid plans can be thrown into a spiral by something as random as a social media algorithm change or as unpredictable as a popular new trend. 

That’s what makes go-to-market (GTM) such a fascinating challenge: There’s always something new to learn, and every new idea could be the one that sets your team above the competition. In fact, there’s actually too much to learn and, with the clock ticking, it’s hard to know what will make or break your GTM strategy.

In a rapidly changing environment, the most important strategies are the constants: ones that remain true, useful, and effective even if the details change from week to week. 

What's Inside

We gathered some of the sharpest minds in B2B to share their most useful tips, tricks, and tactics for going to market. These are 12 hard-won pieces of advice from experts who have seen it all and know the difference between a fad and something that will really move the needle.

It’s full of insights from leaders at Drift, 6sense, Salesloft, Gong, Demandbase, Gainsight, Alyce, and Banzai on how to:

  • Get your brand in front of the people that matter
  • Prevent churn before it happens
  • Predict buyer behavior with intent data
  • Lead with value in prospecting
  • Personalize experiences without getting creepy

So let’s learn from the best (and move on from the rest), shall we?

Your GTM Playbook

Strategies that work, from leaders who know what it takes to win.