Developing a strong go-to-market strategy often feels like a chaotic circus act. Between determining an executive game plan, aligning on key KPIs, and optimizing for efficiency, it’s like there’s one person breathing fire while another walks a tightrope and yet another swings from a trapeze.
How do you do it all without getting burned?
Going to market is far from a one-size-fits-all strategy, but we do know one thing for certain: When you have your marketing, sales, operations, and partnerships teams all marching in the same direction, you’re sure to pull off an impressive show.
That’s what this book is all about.