How to Go-to-Market Without Getting Lost: Tips from 14 GTM Experts

Tactical ways to lead your go-to-market team towards better revenue numbers.

About This Book

Developing a strong go-to-market strategy often feels like a chaotic circus act. Between determining an executive game plan, aligning on key KPIs, and optimizing for efficiency, it’s like there’s one person breathing fire while another walks a tightrope and yet another swings from a trapeze.

How do you do it all without getting burned?

Going to market is far from a one-size-fits-all strategy, but we do know one thing for certain: When you have your marketing, sales, operations, and partnerships teams all marching in the same direction, you’re sure to pull off an impressive show.

That’s what this book is all about.

What's Inside

We’ve rounded up 14 of our favorite pieces of advice from The GTM Lab: Chain Reaction virtual event and compiled them into one comprehensive playbook. In this book, you’ll find hot takes, actionable takeaways, and thought-provoking answers that will help you innovate on your go-to-market strategy, even amidst turbulent economic conditions.

With contributions from Gong, Demandbase, Reachdesk, 6sense, Pavilion, Salesloft, Sonar Software, Salesforce,, Inverta, ROI DNA, Iron Horse, Jellyfish, Jasper, and of course, Drift, this book covers everything from:

  • How to justify your ABM spend
  • How to leverage buying stage data in your sales process
  • How to say no

…and more.

Ready to become a GTM ringmaster? Get the tips.

Ready to Put the “Go” Back into Your Go-to-Market Strategy?

Steal tips from 14 of the brightest minds in marketing, sales, operations, and partnerships.