Drift Named a Leader in The Forrester Wave™: Conversation Automation Solutions For B2B, Q1 2024

Drift was named a Leader in a recent report from Forrester that analyzes solutions purpose-built to automate conversational interactions with B2B audiences.

About the Report

Over the past few years, B2B buyers’ expectations for their digital buying experience have skyrocketed. The on-demand, individualized experiences they receive from their B2C lives challenge the status quo of B2B buying and push B2B businesses to deliver curated buyer journeys to every single site visitor.

Conversation automation solutions (CAS) are the only way businesses can deliver on this expectation without blowing their budget or burning out their team. A conversation automation solution leverages AI-powered chatbots and virtual assistants to enable lifecycle revenue marketing processes by automating conversational interactions synchronously and/or asynchronously — yet no two solutions are quite alike.

In their recent report on conversation automation solutions, Forrester evaluated 9 vendors in 33 different criteria, and Drift received the highest possible scores in 17 criteria.

That’s just one of the reasons why Drift was named a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q1 2024 report.

Report Findings

In reading this report, you’ll learn why conversation automation has become a cornerstone in the B2B tech stack, driven by AI advancements and the growing demand for personalized, customer-centric interactions. You’ll understand:

  • How Forrester ranked nine different CAS vendors amongst each other
  • Why “Drift is best suited for B2B organizations focused on enabling their buyers through their website…”
  • The three things Forrester recommends all B2B customers to look for when evaluating conversation automation solutions

Download the report.

Take the Lead on Digital Buying Experiences

Don’t get left behind in the rigidity of what once was. Learn how conversation automation solutions can help you create more adaptable, streamlined experiences for each of your unique buyers that will convert to more revenue, faster, for your business.