Over the past few years, B2B buyers’ expectations for their digital buying experience have skyrocketed. The on-demand, individualized experiences they receive from their B2C lives challenge the status quo of B2B buying and push B2B businesses to deliver curated buyer journeys to every single site visitor.
Conversation automation solutions (CAS) are the only way businesses can deliver on this expectation without blowing their budget or burning out their team. A conversation automation solution leverages AI-powered chatbots and virtual assistants to enable lifecycle revenue marketing processes by automating conversational interactions synchronously and/or asynchronously — yet no two solutions are quite alike.
In their recent report on conversation automation solutions, Forrester evaluated 9 vendors in 33 different criteria, and Drift received the highest possible scores in 17 criteria.
That’s just one of the reasons why Drift was named a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B, Q1 2024 report.
