No one likes being rejected.
At Drift, we do our best to avoid it — especially when capturing our site visitors’ emails. And while we can’t achieve a 100% email capture rate, 100% of the time (we are human after all), we have figured out how to get close to that perfect score.
After looking at every playbook across our entire Drift customer base, we identified the top playbooks for email capture and analyzed what made them perform so well. This guide highlights the results of those findings.