For the past ~3-4 months, nearly every video I post on LinkedIn has been getting over 100,000 views within the first 7 days – and I know nothing about making videos (other than using my iPhone) and I have not spent a dollar on promotion. Beyond what I can measure from the actual video views, […]
Continue Reading
Facebook. Twitter. LinkedIn. Instagram. YouTube. What makes content on those channels effective? The answer is engagement. The more social media engagement a post gets, the more it gets shared. Comments (i.e., conversations), therefore, are a big deal. There’s a lesson to be learned here about your overall marketing strategy. You can find conversational marketing at […]
Continue Reading