Whether I’m commuting to or from work, there’s always that 30 minute period of time where I’m sort of in “limbo.” Want to know my secret for putting that time to good use? I listen to podcasts. Here’s why. If you want to learn something or get better at something – there’s a podcast out […]
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Editor’s Note: The following is a guest post from Refract. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. As sales leaders, one of our greatest wins and challenges is unlocking the hidden potential across our teams. While we’re inevitably judged on monthly KPIs that are easy to measure, few would […]
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Drift recently teamed up with the folks at Gong and OpenView to survey leading SaaS CROs to find out what it takes to drive revenue growth while aligning sales, marketing and customer success. We’re digging deep into what makes for a truly outstanding CRO and asked 15 to share their secrets (including our own Josh […]
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I strongly believe that you can’t be your best self at work if you completely ignore your personal life. Which is why, as a sales manager, I encourage my team (and make it a priority for myself) to spend some time outside the office. But in order to do that, we have to build repeatable […]
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Editor’s Note: The following is a guest post from Marketing AI Institute. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. Artificial intelligence has the potential to unlock up to $2.6 trillion in business value in sales and marketing, according to McKinsey. That’s because AI is producing real results for sales organizations, which […]
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Selling isn’t easy, especially given the changes happening in the space. As sales become more conversational and relationship-driven, it’s important to make sure that your sales pitch is designed with the actual customer in mind. A good sales pitch isn’t about pressuring someone into buying a product. Nor is it about being the fast-talking, slickest […]
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It doesn’t matter if you’re a start-up or a B2B corporate powerhouse – you probably have sales goals to meet, deals in progress, and target accounts your reps are dying to lock down. And, we’re willing to bet that meeting those goals means closing more deals in a shorter amount of time. To do this, […]
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Today’s buyers are picky. It doesn’t matter if they’re B2C or B2B. They’ve come to expect an experience – in person and online – that’s immediately relevant, helpful and human. All at the same time. No easy feat. And it’s understandable. No one wants to feel like just another number on a spreadsheet or name […]
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For the past decade, salespeople have typically relegated video to the “nice-to-have” category. It’s something they know has potential, but many still haven’t taken the time to invest in it as a legitimate channel for sales outreach. After all, with phone, email, and now chat available to help bridge the communication divide between buyer and […]
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Today’s B2B buyer is in charge. And guess what? They’ve done a lot of research on you before ever coming to your website. So when they do come to your site, you need to give them the personalized experience they’ve come to expect in the consumer world. You can make this a reality by adopting […]
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Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has […]
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Thinking about how live chat conversion rates compare to email? Here's a simple way to look at it.
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