Take a minute to think about why you send cold sales emails. To spread the word about an offering? To build links? To share some news or prompt an action? If there’s one goal all sales and marketing teams can agree on, it’s to start a conversation. Now consider this: The average person receives 125 […]
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When you look back on the past decade of B2B sales and marketing, there’s been one constant — one thing that buyers and businesses alike could count on, day after day, week after week, month after month, and year after year… Waiting. As B2B marketers and salespeople, we’ve been conditioned to make our buyers wait. […]
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TL;DR: This is something every sales team can start getting ROI from immediately with no customization and it just works. You email people and they come to your website, and there you are with a personalized welcome for them. Here’s why that’s important, what all that means, and a 15 second, two click setup tutorial is […]
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Podcasts have the power to provide bite-sized chunks of insight in a short period of time. In 15, 20, or 30 minutes in the car, on the train, or in your Uber, you can turn your commute into an opportunity to learn about sales and marketing from some of the best and brightest in the […]
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Here’s an eye-opening stat: Only 22% of B2B businesses are satisfied with their website conversion rates. Why? Because the path that most people follow on a company’s website tends to look something like this.👇 Customer gets to your website, scrolls through your homepage, checks out your products, looks at your pricing page, and then before […]
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There’s one phrase that can both inspire and terrify a marketer at the same time: “We need to start using chatbots.” Why? Because modern marketers understand that anytime you launch a new marketing channel, there are logistics to consider — and with chat, you’re essentially providing a whole new way for your prospects and customers […]
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“We need to launch chat support.” Those words have always had the potential to strike fear into the heart of every customer support leader. Why? Because launching a new support channel is no joke. It requires planning, training — and, sometimes –onboarding new team members to help you execute on your strategy. But most businesses […]
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Conversational marketing and sales is about meeting prospects where they are and providing a one-to-one experience that feels less like a sales pitch and more like a helpful dialogue between friends. When executed properly, a conversational approach leads to better educated prospects, more closed deals, and a stronger relationship between buyers and your brand. But […]
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Account-based marketing is one of the hottest topics in B2B marketing. We take a look at how ABM differs from traditional marketing.
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Conversational marketing is about having real-time, one-to-one conversations with people on your website in order to capture, qualify, and connect with your best leads. It has the power to reduce your bounce rate, shorten your sales cycle, and even grow your revenue by $1 million or more. Sound intriguing? It should. As more B2B buyers […]
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One of our guiding principles at Drift is to “always be learning”. To make sure we actually practice what we preach, our incredible Office Manager, Ashlyn, put together the official “Drift Library” in our Boston headquarters. Every book in that library is handpicked by a Drift employee. And for every book someone selects, he or […]
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People are tired of being sold to. They’re immune to emails, turned off by the hard sell, and can spot a sales pitch a thousand miles away. These days, buyers have more information and power than ever before, and they’re not just using that power to buy products — they’re using it to buy experiences. […]
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