By Laura Adint
Chief revenue officers (CROs) offer even more revenue-driving potential than you might already imagine based on their title. Not only does their work focus on directly growing revenue through their own team’s actions, but they also orchestrate different departments around common objectives. While individual departments might track their own unique sets of metrics, CROs are … Continued
Hey everyone, Lorraine here from Drift’s SDR team 👋 Let’s talk about one of the hardest parts of sales: staying motivated and positive after you’ve been rejected. Sales reps everywhere are being hung up on, having their emails ignored, and being told “No.” It happens to me at least five times a day. But guess … Continued
Hey there! 👋 Another month, another member of the Drift team here for you! I know you’ve already met Fernanda Lavalle, Shannon Donovan, Mary Mitchell, Catherine LaMacchia, Nadine Shaalan, Kahlil Trocmé, Britnee Laughlin, Sam Boyd, Allison Betito, Carolina Caprile, and Michelle Ai, and Frank Schepps. In this edition of Inside Drift, I am so excited … Continued
Reporting is hard. But it’s not because we don’t have the data or the *right* tools. It’s that there are too many tools. And they don’t talk to each other. So all the data is in different places. This makes it hard to answer the million-dollar question: How effective are my digital sales and marketing … Continued
By Molly Sloan
Everyone is looking for the secret to growth. We spend a ton of time trying to hack it. A/B test it. Or – if we’re lucky – we’ve already found that elusive bright spot, and now all we have to do is double down on it. But long before we were trying to understand human … Continued
By Molly Sloan
Back in March when we first started to work from home due to COVID-19, I set a goal for myself. Even though I didn’t have to commute to work anymore, I still wanted to pretend I did. So I started going for walks in the morning. Sometimes, it was just around the block. But the … Continued
By Sam O'Brien
It can take a long time to close deals, especially in the B2B market. Imagine if you could speed up the process, freeing up time to invest in new leads, and bring in more prospects. Luckily, you can 💪 By actively managing your pipeline, you can pinpoint the areas that slow down potential sales and … Continued
By Todd Barnett
Business is all about revenue. But the truth is, so many businesses are struggling to hit their targets right now. We’ve all been forced to change the way we engage with our buyers. And no one feels this drive to change more than a CRO who just missed their number for the second quarter in … Continued
Everything you need to know about using Drift and live chat to generate leads and keep customers happy.
What does “good” look like? Most of us sellers know what a good email looks like. We know what a good cold call sounds like. And we’ve even read a few good LinkedIn requests too. But what does good look like when it’s in the form of a personalized video? Yes, video. Your new favorite … Continued
Hey everyone 👋 I’m excited to introduce you to another member of the Drift team. I know you’ve already met Fernanda Lavalle, Shannon Donovan, Mary Mitchell, Catherine LaMacchia, and Nadine Shaalan. So in this edition of Inside Drift, I’m taking you to San Francisco to meet Kahlil Trocmé. Kahlil is an Enterprise Business Development Representative … Continued
Wake up. Coffee. Feed the kids. Zoom. Repeat. ?That’s been the cadence of my days since Drift made the decision to go remote in early March. We’re fortunate to have this as an option. And technology like Zoom, which has seen a 67% uptick in users since the start of the year, is making it … Continued