3 Ways Sales Can Use Artificial Intelligence to Hit Quota

how sales can use AI to hit quota

Editor’s Note: The following is a guest post from Marketing AI Institute. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. Artificial intelligence has the potential to unlock up to $2.6 trillion in business value in sales and marketing, according to McKinsey. That’s because AI is producing real results for sales organizations, which […]
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The Future of Video Selling: 4 Essential Sales Video Trends Salespeople Will Turn to in 2020 (and Beyond) to Grow Revenue and Close Deals Faster

Drift Sales Video Trends

For the past decade, salespeople have typically relegated video to the “nice-to-have” category. It’s something they know has potential, but many still haven’t taken the time to invest in it as a legitimate channel for sales outreach. After all, with phone, email, and now chat available to help bridge the communication divide between buyer and […]
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The Ultimate Conversational Marketing Playbook: What You Need to Know About the New Way Customers Buy

Ultimate Conversational Marketing Playbook

Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has […]
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Did We Forget How Sales Actually Works? Trish Bertuzzi on Why It’s Harder Than Ever to Engage, But Easier Than Ever to Sell.

Trish Bertuzzi Seeking Wisdom Drift

As President & Chief Strategist of The Bridge Group – and the self-proclaimed “Queen of Sales Development” – Trish Bertuzzi has made a name for herself by advising companies that want higher performing sales development and inside sales teams. According to Trish, the team with the hardest job in the entire sales process is the […]
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How to Optimize Your SEO Strategy and Close More Deals with Content in 2019

SEO for Sales Enablement

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. 59% of customers prefer to do an extensive amount of research before talking to a salesperson when buying a software product, according to a Forrester report from 2015. Does that mean sales is an unnecessary […]
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SaaS Sales Expert Mark Roberge on Why Sales Leaders Need to Follow These 4 Steps To Scale Their Teams [Exclusive Interview]

Mark Roberge Drift

The tactical details of the sales process vary from company to company and even from individual to individual, but there are certain universal insights that will help any sales team thrive. Once revealed, these foundational concepts may seem like common sense, but the truth is that many people don’t really learn them without a good […]
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