Back in March when we first started to work from home due to COVID-19, I set a goal for myself. Even though I didn’t have to commute to work anymore, I still wanted to pretend I did. So I started going for walks in the morning. Sometimes, it was just around the block. But the … Continued
It can take a long time to close deals, especially in the B2B market. Imagine if you could speed up the process, freeing up time to invest in new leads, and bring in more prospects. Luckily, you can 💪 By actively managing your pipeline, you can pinpoint the areas that slow down potential sales and … Continued
Business is all about revenue. But the truth is, so many businesses are struggling to hit their targets right now. We’ve all been forced to change the way we engage with our buyers. And no one feels this drive to change more than a CRO who just missed their number for the second quarter in … Continued
Everything you need to know about using Drift and live chat to generate leads and keep customers happy.
What does “good” look like? Most of us sellers know what a good email looks like. We know what a good cold call sounds like. And we’ve even read a few good LinkedIn requests too. But what does good look like when it’s in the form of a personalized video? Yes, video. Your new favorite … Continued
Hey everyone 👋 I’m excited to introduce you to another member of the Drift team. I know you’ve already met Fernanda Lavalle, Shannon Donovan, Mary Mitchell, Catherine LaMacchia, and Nadine Shaalan. So in this edition of Inside Drift, I’m taking you to San Francisco to meet Kahlil Trocmé. Kahlil is an Enterprise Business Development Representative … Continued
Wake up. Coffee. Feed the kids. Zoom. Repeat. 👆That’s been the cadence of my days since Drift made the decision to go remote in early March. We’re fortunate to have this as an option. And technology like Zoom, which has seen a 67% uptick in users since the start of the year, is making it … Continued
On March 10, Drift made the decision to move all of its employees – across offices in Boston, Seattle, San Francisco and Tampa – to remote work. This was a big change for our nearly 400-person company, but one we knew was for the best. And a decision we know not everyone can make. We are … Continued
Over the past few weeks, a number of customers have reached out to learn more about how we run our webinars and virtual events at Drift, particularly around the registration process. And as more of us shift efforts and spend to digital in this new climate, I wanted to share some tips on the sales … Continued
In the current climate, we know your plans around events and field marketing have very likely shifted. And your demand gen forecasts have had to change. But we also know the desire to come together as a community to learn has not. Now more than ever, we need to bring our communities together in a … Continued
My days are ruled by a lot of things: Meetings with my marketers. Meetings with sales. Meetings with our senior leadership team. Webinars. Pipeline. Forecasting. Reporting. Ensuring my kids don’t burn the house down. And, of course, MarTech. MarTech rules my world. That means every morning and all day long my email inbox is filled … Continued
At Drift this year, one of our biggest goals is to align our marketing and sales teams. That’s also part of the reason why we partnered with LeadMD on a recent study and subsequent report. The purpose of the study? To find solutions for the growing tension between marketing and sales. Based on survey data … Continued