How to Unlock Your Sales Team’s Potential in 5 Steps

how to unlock your sales team's potential

Editor’s Note: The following is a guest post from Refract. Interested in contributing content to the Drift blog? Email Molly Sloan at As sales leaders, one of our greatest wins and challenges is unlocking the hidden potential across our teams. While we’re inevitably judged on monthly KPIs that are easy to measure, few would […]
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3 Ways Sales Can Use Artificial Intelligence to Hit Quota

how sales can use AI to hit quota

Editor’s Note: The following is a guest post from Marketing AI Institute. Interested in contributing content to the Drift blog? Email Gail Axelrod at Artificial intelligence has the potential to unlock up to $2.6 trillion in business value in sales and marketing, according to McKinsey. That’s because AI is producing real results for sales organizations, which […]
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The Future of Video Selling: 4 Essential Sales Video Trends Salespeople Will Turn to in 2020 (and Beyond) to Grow Revenue and Close Deals Faster

Drift Sales Video Trends

For the past decade, salespeople have typically relegated video to the “nice-to-have” category. It’s something they know has potential, but many still haven’t taken the time to invest in it as a legitimate channel for sales outreach. After all, with phone, email, and now chat available to help bridge the communication divide between buyer and […]
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The Ultimate Conversational Marketing Playbook: What You Need to Know About the New Way Customers Buy

Ultimate Conversational Marketing Playbook

Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has […]
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