I strongly believe that you can’t be your best self at work if you completely ignore your personal life. Which is why, as a sales manager, I encourage my team (and make it a priority for myself) to spend some time outside the office. But in order to do that, we have to build repeatable […]
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Editor’s Note: The following is a guest post from Marketing AI Institute. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. Artificial intelligence has the potential to unlock up to $2.6 trillion in business value in sales and marketing, according to McKinsey. That’s because AI is producing real results for sales organizations, which […]
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Selling isn’t easy, especially given the changes happening in the space. As sales become more conversational and relationship-driven, it’s important to make sure that your sales pitch is designed with the actual customer in mind. A good sales pitch isn’t about pressuring someone into buying a product. Nor is it about being the fast-talking, slickest […]
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Today’s buyers are picky. It doesn’t matter if they’re B2C or B2B. They’ve come to expect an experience – in person and online – that’s immediately relevant, helpful and human. All at the same time. No easy feat. And it’s understandable. No one wants to feel like just another number on a spreadsheet or name […]
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For the past decade, salespeople have typically relegated video to the “nice-to-have” category. It’s something they know has potential, but many still haven’t taken the time to invest in it as a legitimate channel for sales outreach. After all, with phone, email, and now chat available to help bridge the communication divide between buyer and […]
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Today’s B2B buyer is in charge. And guess what? They’ve done a lot of research on you before ever coming to your website. So when they do come to your site, you need to give them the personalized experience they’ve come to expect in the consumer world. You can make this a reality by adopting […]
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Conversational marketing isn’t about you. It’s about your buyers. It’s a new way of thinking because it’s focused on the buyer’s goals not your company’s goals. It’s the fastest way to move buyers through your marketing and sales funnels through the power of real-time conversations But in the last couple decades, the buying process has […]
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Thinking about how live chat conversion rates compare to email? Here's a simple way to look at it.
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Account-based marketing is one of the hottest topics in B2B marketing. We take a look at how ABM differs from traditional marketing.
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As President & Chief Strategist of The Bridge Group – and the self-proclaimed “Queen of Sales Development” – Trish Bertuzzi has made a name for herself by advising companies that want higher performing sales development and inside sales teams. According to Trish, the team with the hardest job in the entire sales process is the […]
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Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. 59% of customers prefer to do an extensive amount of research before talking to a salesperson when buying a software product, according to a Forrester report from 2015. Does that mean sales is an unnecessary […]
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The tactical details of the sales process vary from company to company and even from individual to individual, but there are certain universal insights that will help any sales team thrive. Once revealed, these foundational concepts may seem like common sense, but the truth is that many people don’t really learn them without a good […]
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