Product marketing is one of those areas of the marketing profession that’s shrouded in mystery. Is it sales enablement? Marketing? Part of product? No one knows. But they should. That’s because — when done right — product marketing is one of the most powerful weapons in your marketing arsenal. It has the power to help […]
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Maybe you saw our LinkedIn video take-over last month when 100 of our employees posted LinkedIn videos about Drift for Email Marketing. Or maybe you saw someone share our countdown clock landing page to tease an upcoming product launch. Or perhaps you read this blog post by Elias Torres, about how to break away from […]
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It’s a question my co-founder David and I get asked all the time: You entered a market with thousands of competitors…how do you differentiate yourselves from this competitor, or that competitor? The answer: We don’t care about the competition, we care about our customers. We don’t see ourselves going head-to-head against all of those other […]
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Product launch ideas that will help your business drive big results, including a seven step checklist to follow.
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Product marketing can be tough to define. Here's a look at what product marketing actually does and where it might fit inside of your organization.
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Product managers and marketers share how they work together to build customer-centric businesses. Join them in the Slack Community for the next live chat.
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Medium writes product announcements that keep users happy and drive engagement. Here's how they do it.
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