5 Storytelling Secrets From Andy Raskin (aka The Guy Top B2B Brands Call When They Need Help With Positioning)

Andy-Raskin-Drift-Podcast

On this episode of the Marketing Swipe File, DG sits down with Andy Raskin – who he calls a Silicon Valley storytelling mastermind. Andy Raskin is a highly sought-after consultant who knows a good story when he sees one. Case and point, his post “The Greatest Sales Deck I’ve Ever Seen” has become an internet […]
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Picking A Fight You Can Win: How The President Of K-Swiss Built a Brand That Can Compete With Nike & Adidas

Drift Marketing Swipe File_Barney Waters

On this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the key to understanding people, what makes for great writing, Barney’s favorite books and how he resurrected the K-Swiss brand to compete with […]
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Seeking Wisdom: How to Come Up With and Create the Best Content of Your Career

Seeking wisdom

Want to know the single biggest mistake that content marketers make? It’s not forgetting to analyze content. And it’s not failing to find the best distribution channels. The biggest mistake is creating content that isn’t engaging or thought-provoking. But it’s something almost every content marketer struggles with. In fact, nearly 60% of B2B marketers say […]
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Seeking Wisdom: How to Unlock Radical Growth by Creating (and Dominating) a Category

Seeking wisdom

Last week AngelList sent out an email to 4.5 million people. And they had this crazy stat in there about the rise of conversational marketing. (You may have seen it). It said: “The number of new jobs in conversational marketing has grown by 445% in one year.” That’s wild. 🙈 But here’s the thing, it’s […]
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