Want to know the single biggest mistake that content marketers make? It’s not forgetting to analyze content. And it’s not failing to find the best distribution channels. The biggest mistake is creating content that isn’t engaging or thought-provoking. But it’s something almost every content marketer struggles with. In fact, nearly 60% of B2B marketers say […]
Continue Reading
Real talk: Last week we got some awesome but very constructive feedback from one of our marketing mentors, Mike Volpe, CMO at Cybereason and former CMO at Hubspot. I’ll be honest — at first, it didn’t feel great. But here’s the thing, feedback isn’t supposed to feel good. And growth isn’t supposed to feel comfortable. […]
Continue Reading
Last week AngelList sent out an email to 4.5 million people. And they had this crazy stat in there about the rise of conversational marketing. (You may have seen it). It said: “The number of new jobs in conversational marketing has grown by 445% in one year.” That’s wild. 🙈 But here’s the thing, it’s […]
Continue Reading
Here's why peer groups can have such a big impact on how much you're learning.
Continue Reading
Drift CEO David Cancel and Director of Marketing Dave Gerhardt talk about setting business and personal goals.
Continue Reading
We decided to re-launch our podcast and make it part of Drift. Once a week, we'll share lessons we're learning building Drift, books we're reading and more.
Continue Reading