Inside Salesforce’s Annual Planning Process with Bala Balabaskaran (aka The Guy Who Built It)

Operations-Podcast-Drift

On this episode of Operations, Sean goes back in time – to 2012, to be exact – when special guest Bala Balabaskaran first joined Salesforce as Vice President of Go to Market Technology and Operations. At the time, Salesforce was a $2 billion dollar startup going through hypergrowth. Sean and Bala talk about Salesforce’s operating […]
Continue Reading

Apple Product Launches and 10,000 Handwritten Notes with Michelle Palleschi (COO of Sendoso)

Operations-Podcast-Drift

On this episode of Operations, Sean interviews Michelle Palleschi, the COO of Sendoso, the world’s first sending platform. Because, as Michelle puts it, sending stuff is hard. But that kind of complexity is what Michelle lives for – she previously worked in finance at Cisco and Apple. Ever wonder how Apple forecasts new product launches? […]
Continue Reading

Don’t Optimize for the Short-Term with Gusto’s Cole Schofield

Operations-Podcast-Drift

On this episode of Operations, Sean interviews a post-sale ops pro focused on customer operations. Together they talk about the direct impact operations can have on the customer experience. A lot of hypergrowth companies focus on short term wins versus long term gains. But for Cole Schofield, Gusto’s Head of Customer Experience, that just won’t […]
Continue Reading

Metrics are Meaningless without Segments with Brett Queener, VC & Former Salesforce EVP

Drift_Operations_Podcast

On this episode of #Operations, host Sean Lane sits down with VC and former Salesforce EVP and GM, Brett Queener. Queener joined the company when it was at $11 million in revenue. Today, Salesforce’s market cap stands at $123 billion. This monumental growth is due in large part to Queener’s focus on specialization and segmentation […]
Continue Reading

What’s in Store for Marketing Ops? We Talked to this Pro about Marketing Funnels, Sales Alignment and the Future of MarTech to Find Out.

Sara McNamara, Cloudera

It’s not every day you have the chance to meet a unicorn. But the title really fits Sara McNamara, Marketing Operations Manager at Cloudera 🦄 Know what’s even more rare? Getting to say you got that nickname from a marketing unicorn in her own right – Sarah Kennedy Ellis, the CMO of Marketo. “Sara is […]
Continue Reading