Editor’s Note: The following is an excerpt from Chapter 2: The Rise of Messaging from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
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Look, we totally get it: Adopting a new marketing strategy — and learning how to use the new tools and tactics that come with it — is no easy feat. So if you work at one of the thousands of companies now turning to conversational marketing, an approach that replaces lead capture forms and follow-ups […]
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Every marketer should be using video to communicate and share ideas on their website, in emails, and on their social channels. Why? Ten billion videos are now being watched on Snapchat every single day. And 100 million hours of video are being watched on Facebook per day. But now that businesses are using messaging to […]
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Consider these statistics: The world’s top four messaging apps — WhatsApp, Facebook Messenger, WeChat, and Viber — now have a combined total of nearly 4 billion monthly active users. FYI: That’s more than the combined total for the top four social networks (Facebook, Instagram, Twitter, and LinkedIn). It’s predicted that by the end of this […]
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Oh I know. A world without lead forms can seem scary to some marketers out there. If it didn’t come in through a lead capture form, did it really happen? How will I even get credit for these leads? That was my initial reaction when Drift CEO David Cancel dropped that “no more lead forms” […]
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All month long, we’ve been focused on delivering tactical content for helping you replace lead forms with messaging. We’ve talked about our overarching methodology, we’ve shared some of our plays, like how we run webinars, and we interviewed Drift customers (like Perfecto Mobile and RapidMiner) so we could see what tactics they’re finding success with. But […]
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“Old cars go to scrapyards. Old Porsches go to museums.” That’s a brilliant bit of advertising copy used by Porsche, a brand that’s become synonymous with the revving of high-performance engines and sleek sports cars racing down tracks at speeds north of 200 mph. But here’s the thing: If you go to the actual Porsche museum in Stuttgart, Germany […]
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When we made the decision to get rid of our lead forms last year, we knew we were heading into unchartered waters. After all, lead capture forms have been powering content marketing for the past decade. But we were committed to the #NoForms movement. We were convinced that by using live chat to communicate with potential […]
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What is gated content? Gated content is any type of content that can only be accessed after a website visitor has provided some of their information. This requested information almost always includes the visitor’s email address and is usually requested through a lead form. The day we killed gated content Last year, our CEO David […]
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Last month we introduced a new member of the Drift product family: LeadBot™. Designed to help sales teams capture and qualify leads in real-time, LeadBot is an intelligent sales assistant that can supplement or completely replace traditional lead forms. Even when all of your salespeople are snug in their beds, LeadBot can continue to run on your […]
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We’ve been talking about it for more than a year now: Getting rid of lead forms. It’s become a bit of an obsession here at Drift, both for the marketing team and our product team. And here’s why: The traditional, forms-based buying process is broken. It’s too complex, it’s too slow, it’s too outdated, and […]
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Note: This post is based on a talk I gave at Revenue Summit 2017. Scroll down to see my presentation deck. Look back 5-10 years ago, and sales and marketing teams were all focused on this same thing: Attracting website visitors. Back then, everyone was asking questions like… How do I rank higher in search? […]
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