The Three Waves of Messaging (and How the Third Wave Changed Everything)

Drift Conversational Marketing book

Editor’s Note: The following is an excerpt from Chapter 2: The Rise of Messaging from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
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Messaging and Video: Why Investing in These Two Megatrends Will Make You a Better Marketer

Consider these statistics: The world’s top four messaging apps — WhatsApp, Facebook Messenger, WeChat, and Viber — now have a combined total of nearly 4 billion monthly active users. FYI: That’s more than the combined total for the top four social networks (Facebook, Instagram, Twitter, and LinkedIn). It’s predicted that by the end of this […]
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3 Ways You Can Use LeadBot to Capture & Qualify Leads (Even When You’re Asleep)

Last month we introduced a new member of the Drift product family: LeadBot™. Designed to help sales teams capture and qualify leads in real-time, LeadBot is an intelligent sales assistant that can supplement or completely replace traditional lead forms. Even when all of your salespeople are snug in their beds, LeadBot can continue to run on your […]
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