How to Deliver Targeted Messages Your Audience Will Love

Messages

Today’s targeted messages are powered by insights and infrastructure – aimed at connecting with the right person, at the right time, on the right channel – and from there, providing the information needed to move leads closer to closing the deal. In other words, they’re targeted & relevant (when done right). Whether you’re targeting by […]
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Infographic: The Truth About Lead Capture Forms

All month long, we’ve been focused on delivering tactical content for helping you replace lead forms with messaging. We’ve talked about our overarching methodology, we’ve shared some of our plays, like how we run webinars, and we interviewed Drift customers (like Perfecto Mobile and RapidMiner) so we could see what tactics they’re finding success with. But […]
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3 Popular Technologies That Were Ahead of Their Time

“Old cars go to scrapyards. Old Porsches go to museums.” That’s a brilliant bit of advertising copy used by Porsche, a brand that’s become synonymous with the revving of high-performance engines and sleek sports cars racing down tracks at speeds north of 200 mph. But here’s the thing: If you go to the actual Porsche museum in Stuttgart, Germany […]
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Our New Methodology For Real-Time Selling™

When we made the decision to get rid of our lead forms last year, we knew we were heading into unchartered waters. After all, lead capture forms have been powering content marketing for the past decade. But we were committed to the #NoForms movement. We were convinced that by using live chat to communicate with potential […]
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5 Things We Learned Killing Gated Content

What is gated content? Gated content is any type of content that can only be accessed after a website visitor has provided some of their information. This requested information almost always includes the visitor’s email address and is usually requested through a lead form. The day we killed gated content Last year, our CEO David […]
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