Editor’s Note: The following is a guest post from Drift customer NAVEX Global. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Hey there, I’m Jessi and I’m the Manager of Marketing Operations at NAVEX Global 👋 Every B2B marketing team is on the hunt for better lead nurturing strategies. We […]
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In email marketing, your job is to drive behavior. Watch this video! Fill out this form! Sign up for this webinar! But in an attempt to drive behavior (and track it), we lost our way. We made things way too complicated for the people getting our emails. When you take a step back, what […]
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I’m going to state the obvious here, but email can be really overwhelming. Especially for marketers. Because you’re busy. Your calendar is packed with meetings, your backlog is a mile long, and you’ve got 10 different people trying to add to your to-do list. You don’t have time to labor over the perfect nurture email. […]
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2.5 million emails are sent every second. If you’re a CEO, director, vice president, or some other title-holding business leader, it’s safe to say that at one point or another, it’s felt like all those emails were flowing straight to your inbox. You know what I’m talking about — formulaic prospecting emails, big hype marketing […]
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