At Drift, we believe the future of B2B is open. That’s why we’ve worked hard to integrate with best-in-class platforms across the entire customer lifecycle. Last fall, we announced major partnerships with leading B2B marketing and sales platforms including Marketo, Demandbase, and Outreach. These partnerships have helped our customers connect with the right buyers at […]
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Did you know that salespeople who rely on social selling see on average: 45% more opportunities created 51% more likely to achieve quota 80% more productive 3X more likely to go to president’s club In fact, 60% of meetings booked with our own sales team come from people who engage with us on LinkedIn at […]
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Prospecting has undergone a massive shift over the last decade. At first, sellers had all the power – buyers would have to engage with us on OUR terms in order to address their pain points. That meant answering sales calls, replying back to prospecting emails, and filling out endless forms just to get their own questions […]
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Today, we’re excited to announce our new integration with PathFactory – a content insight and activation platform that helps marketers understand the role content plays throughout the buyer journey. This new integration allows marketers to make chat available while buyers are consuming content. In turn, this experience brings potential customers through the funnel faster and […]
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Editor’s Note: The following is a guest post from TextUs, a Drift partner, on our newest integration. You can learn more and get started here. Today, businesses are no longer in control – the customers are. And those customers aren’t up for cold calls and stale emails – they’re demanding real-time communication on their terms. In […]
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You know it. I know it. It’s time to say it. Spray and pray marketing has had its heyday. The evolution toward a more targeted (efficient, effective) approach has been documented on this very publication. At Drift, we know the value getting in front of your target accounts, let alone having a chance to talk […]
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