Why Brand is the Only True Marketing Advantage You Have: Ryan Deiss on Building Character Diamonds to Differentiate Your Business

Ryan Deiss

 Editor’s Note: The following transcript is from Ryan Deiss’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can preorder tickets here. In his talk at HYPERGROWTH, Ryan touched on three key items: The key to creating a compelling brand lies in building a character that resonates with […]
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Every Great Brand Touts a Promised Land. Here’s How to Tell the Story of Yours (From the Guy Who’s Helped Salesforce, Square and More)

HYPERGROWTH West_Andy Raskin

 Editor’s Note: The following transcript is from Andy Raskin’s HYPERGROWTH 2018 presentation. It has been edited and condensed for clarity. Ready for HYPERGROWTH 2019? You can preorder tickets here. In his talk at HYPERGROWTH, Andy touched on three key items: Switch your messaging from “Why us” (selling your company) to “Why you” (selling the […]
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Why Customer Support Pros Aren’t A Cost Center: They’re The Frontline Marketers Of Your Industry

Customer support professionals remove obstacles. They enhance the experience. They make friction disappear. Customer support is often at the frontline of enabling customers to appreciate your product or service. Often, customer service agents may be the only face or voice someone can connect directly to the business. Yet, these individuals, the ones bearing the flag […]
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Why This Former Facebook Exec Thinks People Should Get Used to ‘Giving Up Their Legos’

When Molly Graham joined Facebook, where she worked on employment brand and mobile, there were about 80 million users. When she left four and a half years later, there were 1.5 billion. Remarkable growth, without a doubt — but embedded in that biographical detail is a lesson Graham likes to share with those who are […]
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