The Demand Generation Marketer’s Guide to Drift – Everything You Need To Know About Conversational Marketing To Hit Your 2019 Goals

demand gen guide to Drift

A few months ago, I was in an Uber on my way home from Drift’s Q4 Confidential event in Boston when I got a WhatsApp voice message from Dave, our VP of Marketing. During the event Dave had spent two hours hosting a round table conversation with sales and marketing people interested in picking his […]
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How to Implement Conversational Support: The 8 Plays Every Pro Needs To Drive Customer Success

“We need to launch chat support.” Those words have always had the potential to strike fear into the heart of every customer support leader. Why? Because launching a new support channel is no joke. It requires planning, training — and, sometimes –onboarding new team members to help you execute on your strategy.  But most businesses […]
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