At a time when the business world has a headache, is digital the Tylenol needed to see us through? In part, yes. While there is a lot to be done in all sectors of the economy right now, digital is one area your team should be leaning heavily on now to make up for any … Continued
Take what’s old and make it new again. 👆I’ve been hearing this phrase a lot recently. With an uptick in WFH, there’s been a ton of content put out there to keep everyone busy, sane and stationary. But I’m not here to talk about reupholstering a chair or refurbishing an old car. I’m here to … Continued
I’m a realist. When you’re in demand generation, you have to be. I deal in numbers. I make decisions based on results. And my compass is my pipeline 🧭 New realities call for new thinking. So, in the face of COVID-19 and disruption to not just my way of life, but the way I work, … Continued
Right now digital communication is more important than ever. In a time when you can’t send direct mail because no one is in their office, when you can’t make calls because people aren’t there to answer their phones, channels like email have become even more important. Here’s how to make your email resonate. On average, … Continued
Like many of you, Drift made the decision to have all employees work from home for the time being. We know dozens of other companies are in the same boat and are in the midst of adjusting their own sales and marketing plans. In-person events have been canceled, postponed or moved online, leaving your events … Continued
Two decades ago, webinars were the shiny, new lead gen tools for marketing and sales teams around the globe. Since then, not only has the webinar market become saturated, a ton of other techniques have sprung up to help lure prospects into our funnels. So, what happened to webinars? The short answer is nothing. They’re … Continued
My days are ruled by a lot of things: Meetings with my marketers. Meetings with sales. Meetings with our senior leadership team. Webinars. Pipeline. Forecasting. Reporting. Ensuring my kids don’t burn the house down. And, of course, MarTech. MarTech rules my world. That means every morning and all day long my email inbox is filled … Continued
We’ve been talking about digital transformation as an industry for more than 10 years, and it’s given us the technology to be much more efficient with our time and budget to grow. And we’ve also learned that the best-performing campaigns come from data. So to make good marketing decisions, you first need to ensure you … Continued
As marketers, we have access to more data than ever before. It’s too easy (and tempting 🤓) to get lost in everything you could be measuring about your marketing campaigns. That’s why we all distill our options down into a set of core metrics for forecasting, benchmarking, and tracking the performance of each channel. Email … Continued
Here’s the deal. We all know that marketing can be expensive 💰 Running almost any campaign will cost you well into the thousands. At a minimum. And we all know that in order to create a rockstar campaign, we have to use multiple channels (online and off). But the more channels we add, the harder … Continued
This post was designed for everyone that is looking to squeeze a little more lead generation out of Drift. As a conversational marketing lead, I’ve been using Drift for a year, doing all the setups and optimizations, I practically live in the tool. During this time, I’ve had the opportunity to observe first-hand data generated … Continued
It’s true I changed our entire marketing funnel here at Drift…the entire thing. Why? Because B2B marketing is broken. And every demand gen marketer I know is so worried about measuring acronyms and not worried about what’s happening with the people their campaigns are reaching. Did you catch that last part? The people in your … Continued