A few months ago, I was in an Uber on my way home from Drift’s Q4 Confidential event in Boston when I got a WhatsApp voice message from Dave, our VP of Marketing. During the event Dave had spent two hours hosting a round table conversation with sales and marketing people interested in picking his […]
Continue Reading
When we launched Conversational Landing Pages a few months ago, we had a few (ok, more than a few) ideas about how to use them to drive leads. So when John, a demand gen marketer who focuses on PPC, told us he was willing to try them out for Drift, we were pumped. After switching […]
Continue Reading
You’ve got a great product and customers that love using it. But you’ve also got big revenue goals and a sales organization that’s hungry for leads. While your marketing team’s responsible for generating overall awareness in the marketplace, it’s a demand gen professional’s job to turn that awareness into predictable pipeline that will ultimately grow your business. So […]
Continue Reading