Ready to Exceed Your Demand Generation Goals? Here’s How with Drift + Marketo.

Drift_Marketo_Conversational ABM

 According to data from Sirius Decisions, it can take anywhere from 12 to 20 touches before the average B2B deal closes. And in demand gen, you’re never completely in control of where those touches come from or when they happen. Not every touch will be from a perfectly orchestrated marketing email. Or targeted paid […]
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The Demand Generation Marketer’s Guide to Drift – Everything You Need To Know About Conversational Marketing To Hit Your 2019 Goals

demand gen guide to Drift

A few months ago, I was in an Uber on my way home from Drift’s Q4 Confidential event in Boston when I got a WhatsApp voice message from Dave, our VP of Marketing. During the event Dave had spent two hours hosting a round table conversation with sales and marketing people interested in picking his […]
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Drift Announces Top Demand Gen Heroes to Watch In 2018

You’ve got a great product and customers that love using it. But you’ve also got big revenue goals and a sales organization that’s hungry for leads. While your marketing team’s responsible for generating overall awareness in the marketplace, it’s a demand gen professional’s job to turn that awareness into predictable pipeline that will ultimately grow your business. So […]
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