Avoid These 5 Common Mistakes in Upsell and Expansion Opportunities

expansion upsell mistakes to avoid

Editor’s Note: The following is a guest post from Front. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Once someone has tasted your bakery’s tasty glazed donuts and coffee, they’re more likely to want to stop in for breakfast again. That idea applies to businesses of all kinds, too — […]
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Want to Achieve Hypergrowth? Here’s Why You Need to Embrace a “Both” Mindset First

Embrace Both

I was hired at Drift to build the Customer Team just over a year ago. Recently, someone asked me what the most challenging and most rewarding parts of the first year have been. My answer: “All of the boths.” At Drift, you’ll hear us use “both” (quite affectionately) as the answer to “Should I … do/choose/prioritize/experiment… with this or […]
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Four Keys to Creating a 6-Star Customer Experience From Julie Hogan, Drift’s VP of Customer Success

“OG.” “A legend.” “Phenom that rose through the ranks.” Those are the words Drift CEO David Cancel used to describe Drift’s new VP of Customer Success and Services, Julie Hogan. You see, Julie’s been leading Customer Success since before most SaaS businesses even called it “Customer Success,” starting her time at HubSpot as an account […]
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