Introducing the Conversational Framework: A New Way to Move People Through Your Funnel

Conversational Marketing Framework Drift

Many people hear conversational marketing and think, “Great, I’ll throw up a few chatbots on my site and call it a day.” But in just my first few weeks at Drift, I’ve learned it’s so much more than that. Conversational marketing and sales is transforming how businesses buy from other businesses. Why? Because buyer behaviors […]
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4 Reasons Why Conversation Development Reps are Your Team’s New Secret Weapon

Drift Conversation Development Reps

Editor’s Note: The following is a guest post from Drift Partner CloudTask. Interested in contributing content to the Drift blog? Email Gail Axelrod at What’s a time-tested formula for effective sales and marketing that too many B2B leaders still ignore? It’s a strategy that’s been used in commerce for thousands of years – engaging […]
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How the Number One Conversational Marketing User at Drift Books More Meetings Than Anyone (All in Real Time)

How the number Drift conversational marketing user books meetings

Meet Eve. She’s a Drift power user and a consistent leader on our sales team. In fact, she’s the number one Drift user across our entire company. No easy feat in an organization full of avid believers in conversational marketing. Eve is so skilled at conversational marketing that people on our own sales team ask […]
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The Tools and Team You Need to Embrace Conversational Sales & Marketing in 2019

Conversational Marketing and Sales

In the beginning, sales organizations were built on field hours and face-to-face handshake deals. With the advent of SaaS, things shifted to focus on inside sales, and in the process the volume of conversations increased exponentially. To manage the increase in volume, sales teams started to rely on phone calls and email as their primary […]
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How to Bring the Best In-Person Buying Experience Online

How to bring in store buying experience online Drift

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at I walked into the Verizon store today for the third time this year. I was shocked by how bad the customer experience is. It’s actually not that different from trying to buy on many B2B […]
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7 Reasons Why Top Sales Leaders Are Doubling Down On Conversational Marketing & Sales for 2019

Put Drift conversational marketing on your radar for 2019

It’s the end of the year, which means sales teams around the world are focused on doing everything they can to hit their year-end numbers. For the leaders of those sales teams, it’s also time to start getting serious about next year, and implementing a 2019 game plan. Really, regardless of where you sit in […]
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Our Four-Part Framework For Conversational Selling: How The Best Reps Build Pipeline Faster With Chat

Conversational Selling Framework

Since launching our first chat widget on almost three years ago, real-time conversations with buyers on our website have been the #1 driver of our hypergrowth. Leads that come from conversations are 2.5x more likely to become opportunities than those from any of our other lead sources. And leads from conversations convert 2X faster […]
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How to Realign Your Enterprise Sales Team in the Age of Conversational Selling: A Conversation with Board Advisor & Sales Leader Chris Reisig

Chris Reisig

Let’s take a little trip down Sales Memory Lane. You’re a BDR or SDR cold calling prospects. Maybe you’re lucky enough to get one in 100 people to pick up the phone. But when they do, the prospect doesn’t even know why they’re being called. Then comes the heavy lift, especially for an inexperienced rep, […]
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We Analyzed 2 Million Sales Calls – Here’s What Separates The Top Performers From Everyone Else

Drift Blog

Imagine you’re part of a Grand Prix race through the winding streets of Monaco. You’ve got the fastest, most exotic car. The best crew. Powerful fuel. And you’ve been training for years. But, while your rivals zip along the harbor like electric slot cars, you sputter along at a crawl. It turns out, your wheels […]
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The Art of Conversation: How Sales Teams Can Build World-Class Buying Experiences With Chat

People are tired of being sold to. They’re immune to emails, turned off by the hard sell, and can spot a sales pitch a thousand miles away. These days, buyers have more information and power than ever before, and they’re not just using that power to buy products — they’re using it to buy experiences. […]
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