Conversation Development Rep of the Month: Meet Luminoso’s Beejul Khatri

Beejul Khatri Drift CDR of the Month

A strong company mission is one that’s reflected in the daily practices of the team working toward that mission. And at Drift, our mission is to turn the internet into a conversation between buyers and sellers. But this doesn’t happen magically – or overnight. Sellers need to engage in meaningful conversations that ultimately lead to […]
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How Conversational Marketing Helped This Company Cut Its Sales Cycle from 8 Months to 45 Days

Ed Breault

Editor’s Note: The following is a guest post from Drift customer, Aprimo. Have a conversational marketing success story you want to share with our audience? Email Gail Axelrod here.  Not many companies make it back from the dead. When one does, it’s almost always because the organization had the daring and grit needed to completely […]
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Introducing the Conversational Marketing Blueprint: Expert Advice Whether You’re Building Your First Bot or Your 100th

Drift Conversational Marketing Blueprint_Unfurl

I know first-hand that setting up your very first bot can be an intimidating experience. But one that’s well worth it. Because bots are hugely powerful tools when it comes to engaging with and converting prospects on your site. So we’ve set out to make it as easy as possible to create effective bots that […]
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Introducing the Conversational Framework: A New Way to Move People Through Your Funnel

Conversational Marketing Framework Drift

Many people hear conversational marketing and think, “Great, I’ll throw up a few chatbots on my site and call it a day.” But in just my first few weeks at Drift, I’ve learned it’s so much more than that. Conversational marketing and sales is transforming how businesses buy from other businesses. Why? Because buyer behaviors […]
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4 Reasons Why Conversation Development Reps are Your Team’s New Secret Weapon

Drift Conversation Development Reps

Editor’s Note: The following is a guest post from Drift Partner CloudTask. Interested in contributing content to the Drift blog? Email Gail Axelrod at What’s a time-tested formula for effective sales and marketing that too many B2B leaders still ignore? It’s a strategy that’s been used in commerce for thousands of years – engaging […]
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How the Number One Conversational Marketing User at Drift Books More Meetings Than Anyone (All in Real Time)

How the number Drift conversational marketing user books meetings

Meet Eve. She’s a Drift power user and a consistent leader on our sales team. In fact, she’s the number one Drift user across our entire company. No easy feat in an organization full of avid believers in conversational marketing. Eve is so skilled at conversational marketing that people on our own sales team ask […]
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The Tools and Team You Need to Embrace Conversational Sales & Marketing in 2019

Conversational Marketing and Sales

In the beginning, sales organizations were built on field hours and face-to-face handshake deals. With the advent of SaaS, things shifted to focus on inside sales, and in the process the volume of conversations increased exponentially. To manage the increase in volume, sales teams started to rely on phone calls and email as their primary […]
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How to Bring the Best In-Person Buying Experience Online

How to bring in store buying experience online Drift

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at I walked into the Verizon store today for the third time this year. I was shocked by how bad the customer experience is. It’s actually not that different from trying to buy on many B2B […]
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7 Reasons Why Top Sales Leaders Are Doubling Down On Conversational Marketing & Sales for 2019

Put Drift conversational marketing on your radar for 2019

It’s the end of the year, which means sales teams around the world are focused on doing everything they can to hit their year-end numbers. For the leaders of those sales teams, it’s also time to start getting serious about next year, and implementing a 2019 game plan. Really, regardless of where you sit in […]
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Our Four-Part Framework For Conversational Selling: How The Best Reps Build Pipeline Faster With Chat

Conversational Selling Framework

Since launching our first chat widget on almost three years ago, real-time conversations with buyers on our website have been the #1 driver of our hypergrowth. Leads that come from conversations are 2.5x more likely to become opportunities than those from any of our other lead sources. And leads from conversations convert 2X faster […]
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How to Realign Your Enterprise Sales Team in the Age of Conversational Selling: A Conversation with Board Advisor & Sales Leader Chris Reisig

Chris Reisig

Let’s take a little trip down Sales Memory Lane. You’re a BDR or SDR cold calling prospects. Maybe you’re lucky enough to get one in 100 people to pick up the phone. But when they do, the prospect doesn’t even know why they’re being called. Then comes the heavy lift, especially for an inexperienced rep, […]
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