Stop Making it Hard for People to Buy Your Product: Why You Should Kill Gated Content if You’re Actually Trying to Build a Buyer-Centric Journey.

Steven-Broudy-Kill-Gated-Content

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Stop and assess. Ask yourself three questions: If one were to land on your website, intending to purchase or evaluate your product, how hard have you made that for them? What’s your top priority […]
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Your Favorite Content of the Year (2017 Edition)

This past year has been a whirlwind for us here at Drift. From hosting our first conference (HYPERGROWTH), to unleashing dozens of new features in our product (like LeadBot, and Drift Email, and Drift ABM), to raising our Series B round…it’s hard to keep track of everything that’s happened. But now, as I look at […]
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How We Scale Lead Generation Through Blogging

Most of today’s best practices around lead generation inevitably end up focusing on the same thing: Optimizing your lead capture forms, as well as the calls-to-action (CTAs) that point to them. For a lot of marketing teams, generating leads via the company blog means sending blog visitors to a landing page where they can download […]
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What We Learned Self-Publishing HYPERGROWTH

For years, ebooks were the gold standard when it came to generating leads. Marketing teams would write a couple thousand words (or even a few hundred words), perform some formatting magic, and then somehow end up with a 50-page PDF document. Next, they’d hide that PDF document behind a lead capture form. Want to download […]
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