Introducing Conversational Content: Convert Readers into Buyers. Plus 3 Ways to Try it Today.

Drift_Conversational Content

According to a study conducted by the Content Marketing Institute, 91% of B2B marketers use content marketing to attract business to their website But the average website conversion rate with forms is just 2%. In other words, most marketing teams are investing tons of time and money into content marketing but fail to convert 98% […]
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How the Founder of Leadpages Converts More of His Website’s "Found Traffic"

“What is found traffic?” *crickets* If you had a similar response to that question, you’re not alone – but your site is actually generating it every single day. During a recent interview on the Seeking Wisdom podcast, Clay Collins dissects the concept of “found traffic.” As the founder and former CEO of Leadpages, Clay prefers […]
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