In the few months since we implemented Drift and began tailoring our playbooks to AccessPay-specific scenarios, our chatbot has quickly become our most valuable lead generation channel. It now drives half of our inbound opportunities. Even more impressive, it delivers that kind of performance while simultaneously delivering a superior customer experience that makes it quick … Continued
Hey there 👋 I’m Tim Ozmina, and I run Drift on Drift. That means I’m the one in charge of creating and managing hundreds of chatbots across the Drift website – all of them with different goals and objectives. I spend my days perfecting hooks, adding playbook branches, and troubleshooting performance. But, sometimes, it can … Continued
Schedules are tough right now. Your customers or prospects have questions, and when another long email won’t quite cut it, I’ve got a solution for you 👀 If you’ve read any of my blog posts in the past year, then you know that my #1 go-to trick is to record async videos. I truly believe … Continued
At Drift, we invented conversational marketing. And over the years, we’ve carefully studied what a best-in-breed conversation looks like. In fact, our professional services team designs conversations for hundreds of customers every single day. And now they’re sharing some of their best tips for building conversations that convert with you here. 1. Know Who You’re … Continued
You’ve probably invested thousands of dollars into making sure your website user experience is just right. And you’ve added a chatbot on top of all that so you can automatically qualify your leads. So why are so many people leaving your chat before they even begin? Here’s the thing: your chatbot counts as UX, too. … Continued
The majority of B2B businesses suffer from websites that aren’t optimized for lead generation. Many have long-form captures and “Contact Us” pages with extremely low conversion rates. In most cases, prospects visiting these websites will end up with more questions than answers. But implementing conversational marketing via chatbots can change that. Take the case of … Continued
Comparing chatbots to live chat a little bit like pitting email automation against a sales rep’s friendly follow-up. They’re totally different things. Sure, there are definitely times when it’s better to use one over the other. But the most exciting thing to me? You don’t have to choose between them. In this post, we’re diving … Continued
It’s no secret that today’s consumers are squarely in the driver’s seat when it comes to how they do their buying. Whether they are shopping for home goods, technology, or a new toothbrush, today’s consumers have come to expect an experience that delivers instant gratification, personalized service, and frictionless ease. This goes doubly for brands … Continued
Collectively, the companies on the 2019 Forbes Cloud 100 have raised more than $25 billion (yes, billion with a ‘b’) in funding. It’s safe to say, then, that this group knows a thing or two about growth. So, for the third year in a row, we’re digging deep into the sales and marketing practices of … Continued
Not long ago, I was working with a corporate client who had a variety of marketing needs. And since I have a lot of experience in a number of different marketing areas (especially postcard marketing), I was able to help with multiple marketing projects simultaneously. One of my primary tasks was to implement personalized chatbots … Continued
You don’t often come across a technology company that uses words like “delightful” and “thoughtful,” but that’s exactly the kind of language you’ll see on the Flywheel homepage. Our brand personality and voice are very important to us from a messaging standpoint. We truly believe it embodies the company we’ve built and how we want … Continued
There are more than 7,000 marketing and sales tools out there supposedly built to make your job easier. But when it comes to picking which platforms to use and getting all those systems talking to each other, things don’t feel easy at all. Instead, all of this clutter has made it really hard to optimize … Continued