At Drift we’re building bots that help marketers have conversations at scale. But it can be challenging to ensure your bot flows are actually conversational. With our new bot builder you can see all the paths of your playbooks at a glance, so you never have to wonder if you got it right or what […]
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I was lucky enough to speak to a room of 1,500+ marketers this February at Traffic & Conversion Summit. Last year I was there to listen, so I was pretty pumped to present. And I tried my best to bring the goods. The topic? How to use Conversational Marketing to give your business an […]
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Editor’s Note: The following is an excerpt from Chapter 3: The Rise of Chatbots from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
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Let’s go back…ten years back. You’re on Comcast’s website and you need to change your credit card or troubleshoot a problem. What do you do? You open up the chat widget on their site and start talking to a support rep. But chat in this scenario served merely as a portal – a way to […]
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TL;DR: This is something every sales team can start getting ROI from immediately with no customization and it just works. You email people and they come to your website, and there you are with a personalized welcome for them. Here’s why that’s important, what all that means, and a 15 second, two click setup tutorial is […]
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Up until 6 months ago, I had been working as a Drift customer advocate, supporting our customers and learning every detail about how our product worked. That’s when our VP of Marketing Dave Gerhardt slacked me asking if I wanted to join the marketing team to run Drift (our product) for their team. My new […]
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There’s one phrase that can both inspire and terrify a marketer at the same time: “We need to start using chatbots.” Why? Because modern marketers understand that anytime you launch a new marketing channel, there are logistics to consider — and with chat, you’re essentially providing a whole new way for your prospects and customers […]
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Let’s take a trip back in time to 2016 — the year Drift launched its very first chatbot. Just two years ago, the idea of a bot making life easier for sales reps and marketers was far-fetched at best. At the time, B2B sales and marketing was powered by automation and lead forms. And chat […]
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There’s no denying the hype that’s been surrounding chatbots over the past few years. Whether you view the technology as a passing fad, or believe that chatbots will revolutionize how people communicate and interact, the impact chatbots are having on online experiences is real…and it’s measurable. To help shed light on how chatbots are reshaping […]
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Over the past year, we’ve been talking to thousands of people about the power of using conversations (not forms) to capture and qualify leads. Looking back, one thing has become clear: People get it. Across the board, people are frustrated with the traditional approach and the traditional buying experience, and more and more of them […]
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As soon as I joined the Drift team, I started to get a lot of questions from fellow startup junkies about whether Drift’s conversational marketing makes sense for startups, in particular early-stage ones. It’s a good question: How soon is too soon? Thinking back across every startup I’ve ever been involved with, they all (if […]
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For a lot of salespeople out there, artificial intelligence (AI) just isn’t on their radar. Sure, they’ve heard of it. But the way you hear AI being talked about these days … it just sounds like a bunch of hype. You’ve got some people who claim that AI has the power to do anything and […]
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