Want to Build Facebook Messenger Bots? Here’s Everything You Need to Know.

facebook messenger bot

Facebook Messenger Bots boast some of the highest engagement rates of any other marketing tool available right now, with open rates somewhere in the ballpark of 70-80% , which is phenomenal if you consider the 5-10% you’d get with email marketing. For businesses, Facebook chatbots add value in nearly countless ways. Chatbot software can help them […]
Continue Reading

How Implementing a “Just Browsing” Bot Increased Our Leads Captured by 13% in Less Than 1 Month

Just browsing Drift Chatbot

Editor’s Note: This post was co-written with Erik Cochran, a Drift partner, at Molly Duggan Associates. Learn how Molly Duggan orchestrates conversations. Have you ever walked into a store only to be bombarded by questions? Friendly salespeople don’t know that this behavior can turn some visitors off. After all, it’s pretty hard to answer specific […]
Continue Reading

Leveling Up Your Chatbot: How to Go from 2% to 30% Engagement Through Context & Personalization

how to increase chatbot enagement

Editor’s Note: The following is a guest post from Drift Partner Ultra Cool, which specializes in building natural language AI chatbots. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The secret to getting 15, 20, 30, or even 40% bot engagement is all about personalization and context. While this may sound […]
Continue Reading

Chatbots and Humans: Finding the Perfect Balance

Conversational Marketing storefront

Editor’s Note: The following is an excerpt from Chapter 3: The Rise of Chatbots from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
Continue Reading