Editor’s Note: This post was co-written with Erik Cochran, a Drift partner, at Molly Duggan Associates. Learn how Molly Duggan orchestrates conversations. Have you ever walked into a store only to be bombarded by questions? Friendly salespeople don’t know that this behavior can turn some visitors off. After all, it’s pretty hard to answer specific […]
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Editor’s Note: The following is a guest post from Drift Partner Ultra Cool, which specializes in building natural language AI chatbots. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The secret to getting 15, 20, 30, or even 40% bot engagement is all about personalization and context. While this may sound […]
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OK look. You’ve heard us talking about how we don’t use forms here at Drift and the #noforms movement in general. And it’s been great. We’ve seen unprecedented hypergrowth by generating leads 100% through messaging. And so have our customers. But I have a little secret for you. Replacing your forms isn’t the best place […]
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Chat Duty. It’s just like Jury Duty, but with a social, techy, non-dreadful spin. I’m Tate, and I’m a Customer Advocate on Drift’s Support team. We recently received the tweet below 👇 asking how we run chat duty at Drift. It’s a pretty interesting story. One that’s evolved over time. I have to say that […]
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At Drift we’re building bots that help marketers have conversations at scale. But it can be challenging to ensure your bot flows are actually conversational. With our new bot builder you can see all the paths of your playbooks at a glance, so you never have to wonder if you got it right or what […]
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I was lucky enough to speak to a room of 1,500+ marketers this February at Traffic & Conversion Summit. Last year I was there to listen, so I was pretty pumped to present. And I tried my best to bring the goods. The topic? How to use Conversational Marketing to give your business an […]
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Editor’s Note: The following is an excerpt from Chapter 3: The Rise of Chatbots from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
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Let’s go back…ten years back. You’re on Comcast’s website and you need to change your credit card or troubleshoot a problem. What do you do? You open up the chat widget on their site and start talking to a support rep. But chat in this scenario served merely as a portal – a way to […]
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TL;DR: This is something every sales team can start getting ROI from immediately with no customization and it just works. You email people and they come to your website, and there you are with a personalized welcome for them. Here’s why that’s important, what all that means, and a 15 second, two click setup tutorial is […]
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Up until 6 months ago, I had been working as a Drift customer advocate, supporting our customers and learning every detail about how our product worked. That’s when our VP of Marketing Dave Gerhardt slacked me asking if I wanted to join the marketing team to run Drift (our product) for their team. My new […]
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There’s one phrase that can both inspire and terrify a marketer at the same time: “We need to start using chatbots.” Why? Because modern marketers understand that anytime you launch a new marketing channel, there are logistics to consider — and with chat, you’re essentially providing a whole new way for your prospects and customers […]
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Let’s take a trip back in time to 2016 — the year Drift launched its very first chatbot. Just two years ago, the idea of a bot making life easier for sales reps and marketers was far-fetched at best. At the time, B2B sales and marketing was powered by automation and lead forms. And chat […]
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