How Implementing a “Just Browsing” Bot Increased Our Leads Captured by 13% in Less Than 1 Month

Just browsing Drift Chatbot

Editor’s Note: This post was co-written with Erik Cochran, a Drift partner, at Molly Duggan Associates. Learn how Molly Duggan orchestrates conversations. Have you ever walked into a store only to be bombarded by questions? Friendly salespeople don’t know that this behavior can turn some visitors off. After all, it’s pretty hard to answer specific […]
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Leveling Up Your Chatbot: How to Go from 2% to 30% Engagement Through Context & Personalization

how to increase chatbot enagement

Editor’s Note: The following is a guest post from Drift Partner Ultra Cool, which specializes in building natural language AI chatbots. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The secret to getting 15, 20, 30, or even 40% bot engagement is all about personalization and context. While this may sound […]
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Chatbots and Humans: Finding the Perfect Balance

Conversational Marketing storefront

Editor’s Note: The following is an excerpt from Chapter 3: The Rise of Chatbots from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
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