Everyone has that one thing they absolutely nerd out about. For me, it’s chatbots 🤖 I know this sounds a bit strange, but hear me out. They’re pretty amazing. And I know I’m not alone in this – just check out this collection of tweets from these fine people who love chatbots as much as […]
Continue Reading
Some chatbots just aren’t like the rest. Meet Demand Inc. We’re a Drift partner that specializes in sales development (e.g. we book meetings for 63+ amazing companies) and drove $313 million in pipeline last year. Our clients range from bootstrapped startups to pre-unicorn Silicon Valley darlings. We also support dozens of Fortune 500 backed corporate […]
Continue Reading
Editor’s Note: The following is a guest post from Drift partner Digital Litmus. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. We all know chatbots can do amazing things, and as we get even more familiar with their fantastic potential, new use cases arise on an almost daily basis. It’s […]
Continue Reading
Facebook Messenger Bots boast some of the highest engagement rates of any other marketing tool available right now, with open rates somewhere in the ballpark of 70-80% , which is phenomenal if you consider the 5-10% you’d get with email marketing. For businesses, Facebook chatbots add value in nearly countless ways. Chatbot software can help them […]
Continue Reading
I’ll come right out and say it. AI chatbots are absolutely fascinating – and they’re right on the front lines of artificial intelligence and human intelligence. Today’s chatbots can do it all, from helping you order a pizza, to guiding you through a complex B2B sales process. But different kinds of chatbots are built to […]
Continue Reading
Have you ever walked into a store only to be bombarded by questions? Friendly salespeople don’t know that this behavior can turn some visitors off. After all, it’s pretty hard to answer specific questions about what you’re looking for or what you need help with if you’re really just there to browse. But when you […]
Continue Reading
The secret to getting 15, 20, 30, or even 40% bot engagement is all about personalization and context. While this may sound simple, many companies still miss the boat on the basics, losing out on huge opportunities to streamline lead qualification, improve customer experience, and ultimately increase conversion rates. Used correctly, conversational marketing replicates the […]
Continue Reading
OK look. You’ve heard us talking about how we don’t use forms here at Drift and the #noforms movement in general. And it’s been great. We’ve seen unprecedented hypergrowth by generating leads 100% through messaging. And so have our customers. But I have a little secret for you. Replacing your forms isn’t the best place […]
Continue Reading
Chat Duty. It’s just like Jury Duty, but with a social, techy, non-dreadful spin. I’m Tate, and I’m a Customer Advocate on Drift’s Support team. We recently received the tweet below 👇 asking how we run chat duty at Drift. It’s a pretty interesting story. One that’s evolved over time. I have to say that […]
Continue Reading
At Drift we’re building bots that help marketers have conversations at scale. But it can be challenging to ensure your bot flows are actually conversational. With our new bot builder you can see all the paths of your playbooks at a glance, so you never have to wonder if you got it right or what […]
Continue Reading
I was lucky enough to speak to a room of 1,500+ marketers this February at Traffic & Conversion Summit. Last year I was there to listen, so I was pretty pumped to present. And I tried my best to bring the goods. The topic? How to use Conversational Marketing to give your business an […]
Continue Reading
Editor’s Note: The following is an excerpt from Chapter 3: The Rise of Chatbots from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
Continue Reading