Behind the Scenes With InVision: How Building a Customer Platform Can Help Your Brand Transcend Your Product

What if your brand could be the battle cry, the rallypoint, the symbolic meeting place for your customers? What if your brand could transform your audience into a community of participants? That’s exactly what InVision has remarkably accomplished. Their cutting-edge design studio allows users unprecedented creativity. But that’s just the surface. InVision’s real weapon is […]
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Introducing The Drift Brand Book

I hear businesses talk about branding all the time. What’s the #1 common thread that I hear? “We need brand standards!” As a designer and marketer, I get it. Or at least I thought that I did until last week. It was Wednesday and the fourth person that week had reached out asking for our […]
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