4 Steps to Getting Sales Enablement Right


We’ve all worked at a company that has made the mistake of buying a piece of technology without having an effective way to deploy it. The typical result – half-hearted adoption followed by technology abandonment. And you know what? A similar thing happens with sales enablement. A company decides they need to hire a sales […]
Continue Reading

How to Modernize Your B2B Customer Experience to Boost Sales


David Cancel, CEO & Founder of Drift, asked a poignant question in a recent Inc. article: B2B customer expectations are changing—so why hasn’t your sales process? The point that David drives here is one that many customer experience (CX) influencers have recently raised: B2B companies that continue to rely on draconian methods of interacting, selling […]
Continue Reading

Align Sales and Marketing with Trust


Why can’t sales and marketing just get along? As the two teams most responsible for revenue, sales and marketing are the backbone of any for-profit organization. With that great responsibility, often comes great stress. And that stress can often lead to unproductive bickering between marketing and sales. Seeing thousands of companies, across various demographics (industry, […]
Continue Reading

3 Ways to Use Drift Video to Close Deals

You’re so close to getting that deal you’ve been working for months over the finish line. But you need to pull out all the stops to get it done. So what are you going to do? Send another boring email? Not likely to help much. Instead, you can use Drift’s video capture software to send […]
Continue Reading

How Onshape’s Sales Team Uses Drift In Trial to Wow Prospects, Drive More Meetings, and Increase Overall Sales Opportunities


Editor’s Note: The following is a guest post from Drift customer Onshape. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Let’s talk about an important part of the sales funnel for any technical software product—the trial. A trial gives prospects first-hand experience working with a product, which we all know can go […]
Continue Reading

The Undeniable Rise of Video in B2B Selling: Every Great Personal Connection Starts with a Conversation

Editor’s Note: This article was first published in Inc. Magazine here. Over the past few years, we’ve undergone an undeniable shift in the way we buy, sell and consume content online. According to Cisco, by 2020 about one million minutes of video will cross the internet every second. And just a year later, 82 percent of the world’s internet traffic will be […]
Continue Reading