Empower Your Sales Team to Close the Loop with Drift’s Outbound Playbook

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 Hey there, I’m Alex, but everyone at Drift calls me Lemieux 👋 I’m a customer success manager, working closely with our customers as a strategic partner to define account strategy, set goals for success with Drift, and ultimately make sure we’re achieving those goals. If you’ve used Drift before, you probably already know that […]
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How Onshape’s Sales Team Uses Drift In Trial to Wow Prospects, Drive More Meetings, and Increase Overall Sales Opportunities

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Editor’s Note: The following is a guest post from Drift customer Onshape. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Let’s talk about an important part of the sales funnel for any technical software product—the trial. A trial gives prospects first-hand experience working with a product, which we all know can go […]
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The Undeniable Rise of Video in B2B Selling: Every Great Personal Connection Starts with a Conversation

Editor’s Note: This article was first published in Inc. Magazine here. Over the past few years, we’ve undergone an undeniable shift in the way we buy, sell and consume content online. According to Cisco, by 2020 about one million minutes of video will cross the internet every second. And just a year later, 82 percent of the world’s internet traffic will be […]
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Avoid These 5 Common Mistakes in Upsell and Expansion Opportunities

expansion upsell mistakes to avoid

Editor’s Note: The following is a guest post from Front. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Once someone has tasted your bakery’s tasty glazed donuts and coffee, they’re more likely to want to stop in for breakfast again. That idea applies to businesses of all kinds, too — […]
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