How AI & Machine Learning Are Changing Every Aspect of B2B Marketing (And What You Need to Know to Prepare)

How AI & Machine Learning Are Changing Every Aspect of B2B Marketing (And What You Need to Know to Prepare)

Editor’s Note: The following is a guest post from Atomic Reach. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. The goal of artificial intelligence, machine learning and marketing automation is to allow you to handle repetitive (but incredibly valuable) tasks, so you can manage more complex projects that are more appropriate […]
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The Secret Power Of The Words “Just” and “Only” (And 6 Other Tips To Help You Write More Compelling Copy)

copywriting secrets

Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. We all write copy. Copywriting isn’t just for direct response marketers or ad men from the 1960s. Sales, marketing, customer success, and entrepreneurs, it doesn’t matter. From a cold prospecting email, to highlighting product updates to […]
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Replacing Marketing-Qualified Leads (MQLs) with Conversation-Qualified Leads (CQLs)

Drift_Conversational Marketing Book

Editor’s Note: The following is an excerpt from Chapter 4: Replacing Lead Capture Forms with Conversations from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational […]
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Serious about growing your business in 2019? Building a brand is the single best investment you can make. Here’s why. (And how to get it done).

Why you should build a brand

Every company has a blog and a podcast. Every company is making videos. Every company is spending money on AdWords, Facebook ads, and retargeting. And on top of that, there are hundreds (if not thousands) of competitors in every industry leaving more options for your potential customers than ever before. We live in a world […]
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B2B Sales is Changing: Here’s What You Need to Know to Engage Prospects and Close More Deals

Consumerization of B2B Selling

The next generation of B2B buyers will shop for software in an entirely different way than most decision-makers do now. Why? Put simply, times are changing. As a marketer coming up in the space myself, I see first-hand how consumer buying experiences are influencing the way I look at B2B tools. Take, for example, an […]
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