Align Sales and Marketing with Trust

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Why can’t sales and marketing just get along? As the two teams most responsible for revenue, sales and marketing are the backbone of any for-profit organization. With that great responsibility, often comes great stress. And that stress can often lead to unproductive bickering between marketing and sales. Seeing thousands of companies, across various demographics (industry, […]
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5 Ways to Market to Today’s B2B Buyer

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Power has shifted to the buyer. B2B buyers are more knowledgeable, self-directed, and have more access to information than ever before. This has changed the seller-buyer dynamic. Eighty percent of a consumer’s decision to buy your product is often already made before you know that they exist. Before a prospect is known to your company, […]
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The 3 Key Attributes of a Scalable Marketing System

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Sometimes, the thing behind great success is not what you expect. Take a big Hollywood blockbuster – when the accolades come out, it’s usually all about the movie stars and the director. But, when you think about it, so many other people and systems had to come together to bring the film to life. There […]
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How to Start Marketing Your Hypergrowth Startup

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Editor’s note: This article was first published in VentureBeat here.  Three years ago, Drift’s founders took a chance on me as the company’s first full-time marketing hire. Since then our marketing team has grown to 20+, and people from other startups sometimes come to me for advice on how to handle marketing in a young […]
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7 Ways to Use Drift Like a Pro

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Hi I’m Kristen, and I’m a Customer Advocate, aka CA, here at Drift ⚡ I’m on the front lines providing support to Drift customers all day, every day – answering questions, finding solutions, and communicating through both email and Drift chat. I can honestly say every day is different and gives me the chance to […]
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The Undeniable Rise of Video in B2B Selling: Every Great Personal Connection Starts with a Conversation

Editor’s Note: This article was first published in Inc. Magazine here. Over the past few years, we’ve undergone an undeniable shift in the way we buy, sell and consume content online. According to Cisco, by 2020 about one million minutes of video will cross the internet every second. And just a year later, 82 percent of the world’s internet traffic will be […]
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