Serious about growing your business in 2019? Building a brand is the single best investment you can make. Here’s why. (And how to get it done).

Why you should build a brand

Every company has a blog and a podcast. Every company is making videos. Every company is spending money on AdWords, Facebook ads, and retargeting. And on top of that, there are hundreds (if not thousands) of competitors in every industry leaving more options for your potential customers than ever before. We live in a world […]
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B2B Sales is Changing: Here’s What You Need to Know to Engage Prospects and Close More Deals

Consumerization of B2B Selling

The next generation of B2B buyers will shop for software in an entirely different way than most decision-makers do now. Why? Put simply, times are changing. As a marketer coming up in the space myself, I see first-hand how consumer buying experiences are influencing the way I look at B2B tools. Take, for example, an […]
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