Editor’s Note: The following is a guest post from Go Nimbly. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. Customer-centricity is the foundation upon which modern marketing and sales were built, and as such, it is critical to make relationship-building a core focus of your go to market strategy. Conversational […]
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According to data from Sirius Decisions, it can take anywhere from 12 to 20 touches before the average B2B deal closes. And in demand gen, you’re never completely in control of where those touches come from or when they happen. Not every touch will be from a perfectly orchestrated marketing email. Or targeted paid […]
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Today’s targeted messages are powered by insights and infrastructure – aimed at connecting with the right person, at the right time, on the right channel – and from there, providing the information needed to move leads closer to closing the deal. In other words, they’re targeted & relevant (when done right). Whether you’re targeting by […]
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What if you could give your dream customers a web experience they wouldn’t forget? Sounds great right. But until now, you haven’t had the tools to do just that. Well now you can. Introducing Conversational ABMTM for Marketo Engage. We’ve partnered with Marketo to bring you the first-ever Conversational ABM solution so you can give […]
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It’s no secret. Whoever makes it easier to buy wins. And buyers today have more information and options than ever before. Which means they also have all the power. So how do you win over customers in a saturated, attention-starved world? Personalize the buyer journey as much as possible. To do that, we’ve all come […]
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10 years ago, ‘spray and pray’ was the de facto marketing strategy. Most B2B marketing teams were focused on casting their nets far and wide. So, they blasted out the same generic ads, emails, and content to everyone (and anyone) in their database. It was a numbers game. Fill the funnel with enough leads, and […]
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It’s 2019. Buyers want to engage with a business whenever and however they choose. They expect a simple and helpful experience every time they come to your site. The easiest way to do that? Make the experience personalized from the get-go. But where and how do you start? That’s where Drift Intel comes in – […]
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It’s no secret — marketing and sales teams are obsessed with leads. From sales qualified to marketing qualified conversions, they are a core metric for measuring the success of activities and building pipeline. And, in most organizations, a ton of effort, energy, and time is spent on building strategies, content, and campaigns to drive prospective […]
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Sometime in the not-too-distant future… You hear an electronic voice inside of your virtual reality headset: “Someone from one of your target accounts is live on your website, do you want to engage?” “Affirmative,” you reply. (FYI: In the future, everyone says “affirmative” instead of “yes.”) In less than a second, a dashboard appears on […]
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