10 years ago, ‘spray and pray’ was the de facto marketing strategy. Most B2B marketing teams were focused on casting their nets far and wide. So, they blasted out the same generic ads, emails, and content to everyone (and anyone) in their database. It was a numbers game. Fill the funnel with enough leads, and […]
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It’s 2019. Buyers want to engage with a business whenever and however they choose. They expect a simple and helpful experience every time they come to your site. The easiest way to do that? Make the experience personalized from the get-go. But where and how do you start? That’s where Drift Intel comes in – […]
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It’s no secret — marketing and sales teams are obsessed with leads. From sales qualified to marketing qualified conversions, they are a core metric for measuring the success of activities and building pipeline. And, in most organizations, a ton of effort, energy, and time is spent on building strategies, content, and campaigns to drive prospective […]
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Sometime in the not-too-distant future… You hear an electronic voice inside of your virtual reality headset: “Someone from one of your target accounts is live on your website, do you want to engage?” “Affirmative,” you reply. (FYI: In the future, everyone says “affirmative” instead of “yes.”) In less than a second, a dashboard appears on […]
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