It’s no secret — marketing and sales teams are obsessed with leads. From sales qualified to marketing qualified conversions, they are a core metric for measuring the success of activities and building pipeline. And, in most organizations, a ton of effort, energy, and time is spent on building strategies, content, and campaigns to drive prospective […]
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Sometime in the not-too-distant future… You hear an electronic voice inside of your virtual reality headset: “Someone from one of your target accounts is live on your website, do you want to engage?” “Affirmative,” you reply. (FYI: In the future, everyone says “affirmative” instead of “yes.”) In less than a second, a dashboard appears on […]
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