With so many people involved in making a deal, it’s important to create authentic relationships with your entire buying committee. About the Play In some deals, you may have seven or eight stakeholders involved in the decision-making process. When a new stakeholder is added to the mix, or you identify a new stakeholder through Drift … Continued
Use this play to keep your buyers engaged and make sure all deal details are easily accessible. About the Play When working an active deal, use Drift Video as a tool to recap meetings or simply send the meeting recording over Drift Video with our Zoom integration. With this play, your prospect can go back … Continued
Relationships with buyers shouldn’t end once the ink has dried. Long-term success comes from a continued partnership and making sure your customers are getting the most out of their investment in your solution. Use this play to strengthen relationships and increase expansion pipeline. About the Play To ensure customers are up-to-date and getting the most … Continued
Throughout the deal cycle, website visits are a great signal of intent, specifically pricing pages. Use website behavior and ABM notifications to drive real-time conversations throughout the buying journey. About the Play When one of your target accounts is on the site, you will get a notification including which contact is on the site and … Continued
A prospect no-showing a meeting is disappointing, but it shouldn’t stop the conversation from chugging along. Use this play to re-engage your buyer in an active deal. About the Play So, your buyer no-showed a meeting. What’s next? Record a video a video outlining the key items you were going to cover in the meeting. … Continued
50% of website chat occurs on nights and weekends. No one expects your sales reps to stay up all night and work all weekend. There’s where AI chatbots come in — they don’t need any sleep. About the Play Drift’s AI-powered chatbots proactively engage, qualify, and convert buyers from any page on your website. They … Continued
The sales development representative (SDR) to account executive (AE) relationship is key to booking quality meetings and generating pipeline. Use this play to ensure high-intent inbound leads get to AEs. About the Play In this play, SDRs can chat with inbound leads and understand their goals. Once an SDR has qualified the buyer and understands … Continued
Your marketing team spends a lot of money on paid ads to get you more inbound leads. Use this play when a buyer does land on your website from a paid ad. About the Play A new inbound lead has started chatting with your team’s “paid ad converter” bot (it might look something like this). … Continued
After building rapport with a buyer in live chat, use this play to drive the conversation further by jumping on a call or Zoom with them in one click. About the Play Once routed into a live chat conversation, hook the buyer with an engaging message (try one of these). Next, quickly reference their past … Continued
Every missed opportunity to engage with a target account means you’re another step away from a closed deal. So when your target account finally lands on your site, chat with them live and give them a red carpet experience. About the Play The Drift Email Chrome extension will alert you if one of your target … Continued
We know tab switching and going from tool to tool doesn’t help with productivity, so we built integrations with your existing sales tools like Salesloft and Outreach. Use this play to engage target accounts enrolled in your Salesloft and Outreach sequences. About the Play We know not all buyers will respond to sales sequences — … Continued
You can’t be online 24/7. That’s why AI bots are so helpful, they can book meetings for you, even when you’re sleeping. But sometimes a prospect gets close to booking a meeting — and then doesn’t. Use this play to drive the conversation forward and get that meeting booked. About the Play If a Drift … Continued