SaaStr 2019 Recap (And No, I Didn’t Actually Get Arrested).

Every year SaaStr Annual brings together more than 10,000 SaaS execs, founders and VCs. And it’s typically one of the conferences I look forward to most. 2019 did not disappoint. While out in California, we met up with marketing thought leaders like Andy Raskin and Dan Rogers, Leela Srinivasan and Anthony Kennada, CMOs at ServiceNow, SurveyMonkey and Gainsight.


Because we’re all about learning from the best. But we’re not content to keep that knowledge for ourselves. Which brings me to my next point. We’re launching all of this CMO goodness in a brand new podcast, dropping mid-March.

It’s built for and by marketers – talking real tactics, not fluff. Think doubling your webinar conversion rate, how to get to that next phase in your career, or step-by-step tips for optimizing your landing pages.

☝That’s what this podcast is for – which is why we’re calling it Marketing Swipe File. Every great marketer has one – this podcast will be yours.

Marketing Swipe File

So what can you expect in addition to my exclusive interviews with Andy, Dan, Leela and Anthony? Here’s just a sample of the first few shows we’ll roll out in a couple of weeks:

  1. The Art of Priming
  2. Storytelling Secrets
  3. The Secret Power of Internal Marketing
  4. The Real Reason Your Marketing Leads Aren’t Converting
  5. Can Marketing & Growth Live Happily Ever After?

Marketing Swipe File will officially launch everywhere podcasts are available mid-March. So be sure you’re ready – subscribe here on Apple Podcasts, Stitcher, Spotify and wherever you like to listen to get the first episodes when they drop. Plus if you tune in now, there’s a special bonus episode ready to go ☺️

Let me know who and what you want to see on the podcast. Tweet to me @davegerhardt. See you soon.