How are Product Marketing & Product Management Different?
Contrary to popular belief, they aren’t responsible for the same things — but you aren’t alone if you work at a software company and have ever wondered about the difference between the two roles.
In short – the product manager is responsible for helping to create and define a new product. They own the problem. A product marketer is responsible for bringing it to market and putting it on the shelf. They are focused on marketing to customers, not prospects and leads.
But there is a reason the roles often get confused.
How are Product Marketing & Product Management Similar?
Despite their different responsibilities, product marketers and product managers have three big things in common:
- The customer is always at the center of their universe.
- The great ones are invaluable because they can work effectively across the entire organization (product, marketing, sales)
- There is no one-size fits all description of either of their roles — and thus the subject of great debate.
Check out the Product Management vs Product Marketing Infographic