Contrary to popular belief, they aren’t responsible for the same things — but you aren’t alone if you work at a software company and have ever wondered about the difference between the two roles.
Product Marketing vs Product Management
In short – the product manager is responsible for helping to create and define a new product. They own the problem. A product marketer is responsible for bringing it to market and putting it on the shelf. They are focused on marketing to customers, not prospects and leads.
But there is a reason the roles often get confused.
Despite their different responsibilities, product marketers and product managers have three big things in common:
- The customer is always at the center of their universe.
- The great ones are invaluable because they can work effectively across the entire organization (product, marketing, sales)
- There is no one-size fits all description of either of their roles — and thus the subject of great debate.
We decided to use our friends Jess and Matt to break down the differences between product marketers and product managers in this infographic (there’s a link below if you’d like to post to your site).
PS. You can get started with Drift for free right here.
Here’s a link if you’d like to post this infographic on your site.