If you work in or around the world of marketing, you’ve definitely heard of Leadpages. They’re the makers of the industry’s leading drag-and-drop landing page creator, which is designed to help marketers increase conversion rates. So when the Leadpages team started using Drift to help improve the conversion rate of their website, we were curious … Continued
After a really exciting run at Onshape, I searched far and wide for that exceedingly rare combination of an awesome team building a killer product with perfect market timing. My search included over 30 tech startups from across a broad range of industries – everything from additive manufacturing to security software. The good news is … Continued
On this episode of Seeking Wisdom, we’re joined by Drift co-founder and CTO Elias Torres. Elias just got back from two days with Jocko Willink — the same Jocko who was the subject of episode #72 Leadership Lessons From A Navy Seal. Jocko was commander of SEAL Team Three’s Task Unit Bruiser during the Battle of … Continued
For a lot of salespeople out there, artificial intelligence (AI) just isn’t on their radar. Sure, they’ve heard of it. But the way you hear AI being talked about these days … it just sounds like a bunch of hype. You’ve got some people who claim that AI has the power to do anything and … Continued
“The marketing-qualified lead is dead.” That’s how my CEO, David Cancel, opened one of the presentations he gave last year. His explanation: MQLs are holdovers from the early days of SaaS, back when the needs of the customer took a backseat to the internal priorities and processes of the company. Back then, making our potential … Continued
On this episode of Seeking Wisdom, we’re talking about one of our all-time favorite books: Behind The Cloud: The Untold Story Of How Salesforce.com Went From Idea To Billion-Dollar Company — And Revolutionized An Industry. Now if you’re reading this here, you know Salesforce. But don’t worry. This isn’t a podcast episode about a CRM (we … Continued
For more than a year now, I’ve been writing about the benefits of replacing your lead capture forms with messaging. From the superior buying experience your customers end up enjoying, to the higher conversion rates you end up enjoying, getting rid of lead forms is the ultimate win-win. But here’s a deep, dark secret about forms that I don’t … Continued
It’s time for our monthly Product Update where we fill you in on everything that’s new inside of Drift from the past month. P.S. You can always reach me directly through my Drift Profile to share any product feedback, suggestions, ideas, or if you just want to chat about the latest trends in beard grooming. Not using Drift yet? Click here … Continued
If you’ve been part of the Drift community for a while now, you’ve probably (definitely) noticed that we use the word “hypergrowth” quite a bit around here. It’s the name of our conference happening in Boston this September (HYPERGROWTH), it’s the name of the book we self-published (HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the … Continued
(from L to R: Tolithia Kornweibel, Julie Zhou, Brian Balfour, Yuriy Timen, & Hiten Shah) Last week the Drift team went out west to San Francisco to host a meetup with customers, partners, and friends. (Shout out to our pals at General Catalyst for letting us host it in their San Francisco office 🙏.) As part of that meetup, we invited a panel … Continued
There’s a whole new reason for marketing teams to love using Drift: Playbooks. Playbooks are pre-packaged campaigns in Drift that are designed to help you achieve your specific marketing and sales goals. The first one that we have released today is all about getting more meetings (and building a bigger pipeline) for the sales team. … Continued
Around 2008, there was a nascent marketing software industry. All we really had was WordPress and Google Analytics. Back then, people were still trying to hack together and figure out how to produce content and attract website visitors. They were asking questions like, “How do I get a website going? How do I generate business … Continued