These past two weeks have been an emotional time for many Americans. Over this past year, we have consistently been reminded of the systemic racism and violence in the U.S. against Black, Brown, and Asian communities. Yesterday’s verdict is a great step forward to a more inclusive society, but it is merely a first step.
There is still more work to be done.
Drift continues to express solidarity with the anti-racism protests, the Black Lives Matter movement, and the struggle for a more just and equitable society. The movement that led to the largest protest in U.S. history last summer calls out the storied history of oppression, discrimination, exclusion, and violence that is unfortunately still embedded in many parts of our society.
Over the past 10 months, we have dedicated time and resources to examine and address these issues and act on any blind spots that we might uncover. I’m proud to say that our Drift team continues to find ways to give back and make sure we’re a part of the solution. Here are a few things we are doing to help drive change:
- Supporting Black-owned businesses with a low-friction Drift onboarding workflow that they can use, at the level they need, to increase their sales leads.
- Donating to organizations including Hack.Diversity, BUILD Boston and San Francisco, Building Impact, Resilient Coders, SMASH, and Tampa STEM. In addition, through personal donations and a match, our employees donated more than $40,000 to over 75 organizations.
- Partnering with Black-led organizations such as Us in Technology and HBCU Wall Street to mentor, educate, and offer careers to their members.
No one person or organization can move the world alone, but if we all do more and take action, we should be able to push it in the right direction.
Here at Drift, we will continue to commit ourselves to giving more explicit attention to the issues of racism and related forms of exclusion and injustice.
This isn’t just an issue for today’s society. It is a pivotal time for us to invest in organizations that are driving change so we create a more just and equitable society for our children.