Marketers are always looking for new ways to get more eyeballs on our work — whether that’s more clicks on content, more website traffic, or getting more people to webinars and events. And while it’s true that you have to think big to grow an audience and make a name for yourself, sometimes the smallest things have the greatest impact on your success.
Here at Drift, for example, we learned early on that marketing is everyone’s job. When we release a new product, it’s not just the marketing team spreading the word — it’s the entire company. That’s because each individual in an organization has the power to expand your reach and amplify your message to the world.
When done consistently, this alignment helps you build a strong brand and drive 10x awareness of your product. But if you don’t have a way to do that consistently, it can be tricky to get everyone saying the same thing, at the same time.
That is, until now.
Today, we’re excited to introduce Drift Signatures — the 100% free tool for turning company emails into one of your best marketing channels.
Here’s How It Works
Create your playbook for free email signature marketing.
With Drift Signatures, you get total control over the signatures your company is using, so you can drive to the business outcomes you want. You can also test different messages with people in your company and see what’s working with reporting on clicks and conversations started.
Optimize the emails you’re already sending.
From sales outreach to marketing announcements and beyond, your team sends thousands of emails each week. With Drift Signatures, you can capitalize on the opportunity to get in front of recipients with email signatures that drive to events, marketing campaigns, landing pages, or blog posts. Best of all, you don’t need to leave your inbox to do any of this — Drift Signatures integrates seamlessly with Gmail.
Get on-brand with just a few clicks.
In today’s world, your brand is everything. That’s because we live in a world of infinite supply — buyers make decisions based on their connection with a brand, not just a product’s features. Drift Signatures gives marketers full control over the email signature in every employee’s email so your messages are aligned, and external communication is on-brand.
Connect email messages to personalized website experiences.
Drift Signatures helps sales reps and marketers create seamless connections between email outreach and website experiences. That’s why, with Drift Signatures, you can greet anyone who clicks through to your site with a personalized message from the sender.
Drive More Traffic and Get Your Team Aligned By Tapping Into the Power of Drift Signatures
With Drift Signatures, you can make everyone in your company a marketer, and drive more of the results your business wants — more traffic, more conversations, and ultimately, more sales. And, best of all, Signatures works right out of the box and is 100% free. Head on over to Drift.com/Signatures to get started.