You’ve got a great product and customers that love using it. But you’ve also got big revenue goals and a sales organization that’s hungry for leads. While your marketing team’s responsible for generating overall awareness in the marketplace, it’s a demand generation professional’s job to turn that awareness into predictable pipeline that will ultimately grow your business.
So how do demand gen professionals actually accomplish that?
By identifying, testing, and implementing measurable strategies for B2B growth across paid search, real-time messaging, content syndication, nurture programs, and other demand gen activities. What’s more, demand gen professionals must manage these efforts while also serving as a bridge between marketing and sales departments.
That’s no easy feat.
But it’s exactly why companies are increasingly clamoring for marketers who have a track record of creating demand gen programs that drive business growth. Obviously, this kind of talent isn’t easy to find. But after combing through lists of some of the fastest-growing companies in the U.S., Drift has identified the Top 30 Demand Gen Heroes to Watch in 2018.
While some of the demand gen pros on this list come from companies like Airbnb, Adobe, Cloudflare, and Box, demand gen talent lives everywhere. For that reason, we went deeper to uncover demand gen professionals making their mark at a wide array of businesses. You’ll see that process reflected in our list.
So, without further delay, I’d like to introduce you to the demand gen heroes who are changing the game in 2018.
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Introducing Drift’s Top 30 Demand Gen Heroes 2018
Krissy Camacho, Director, Demand Generation & Marketing Operations, Endgame
Olga Traskova, Director, Marketing Operations, Saba Software
Melanie Arnold, Director, Demand Generation, ACL
Kathleen Ferrie, Sr. Director of Marketing, Silverline
Rachelle Tamulevich, Demand Generation Manager, UserTesting
Jennifer Levanduski, Director of Marketing, Revel Systems
Elenitsa Staykova, Demand Generation & Growth Leader, Cloudflare
Kristen Malkovich, Manager, Integrated Marketing, Dynamic Signal
Amanda Depaul, Sr. Director, Demand Gen & Marketing Ops, Host Analytics
Michelle Hu, Senior Demand Generation Manager, Newton Software
Jen Cestaro Salah, Director of Marketing, Axtria
Jessica Brown, Demand Generation Manager, Certain
Jack Foster, Director, Demand Generation Marketing, Lever
Sandra Jimenez, Marketing Program Manager, Enterprise Demand Gen, Adobe
Jami Schwartz, B2B Demand Gen, Airbnb for Work, Airbnb
Heather Berggren, Senior Director of Campaigns and Inbound Demand Generation, Box
Kelli Wolf, Demand Generation Marketing Manager, Citrix
Jannay Oiknine, Manager, Global Content Marketing, Kofax
Larissa Ban, Director, Global Demand Gen & Campaigns, Splunk
Randy Burch, Director of Marketing and Demand Generation, Benefitfocus
Ryan Haygod, Director of Demand Generation, Reliaquest
Ben Villa, Director, Demand Generation, PitchBook
Jason Grasshoof, Director, Demand Generation, Liquid Web
Louis Abate, Director of Digital Marketing, Nasuni
Itay Shalev, Director of Growth Marketing, Optimove
Jonathan Pearlstein, Senior Director of Growth Marketing, Castlight Health
Nathaniel Cramer, Senior Manager, Demand Generation, Advent Software
Jeremy Barlow, Senior Director, Global Demand Generation & Field Marketing, Diligent Corporation
Patrick McGinnis, USCA Marketing Campaigns, Demand Generation, Tableau Software
Paul Severts, Director, Digital Marketing, Domo
Did We Leave Someone Out?
The Drift Demand Gen Heroes to Watch are some of the most talented demand generation marketing professionals in the game today. But there are no doubt more where that came from. That’s why we’re making it possible for you to show your favorite Demand Gen Hero some love.
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⚡If you know your own Demand Gen Hero, shout them out right here over the next two weeks. The heroes with the most mentions on Twitter between May 14-25 will be in the running to win one of three (very) awesome giveaways.