You’ve got a great product and customers that love using it. But you’ve also got big revenue goals and a sales organization that’s hungry for leads. While your marketing team’s responsible for generating overall awareness in the marketplace, it’s a demand gen professional’s job to turn that awareness into predictable pipeline that will ultimately grow your business.
So how do demand gen professionals actually accomplish that?
By identifying, testing, and implementing measurable strategies for B2B growth across paid search, real-time messaging, content syndication, nurture programs, and other demand gen activities. What’s more, demand gen professionals must manage these efforts while also serving as a bridge between marketing and sales departments.
That’s no easy feat.
But it’s exactly why companies are increasingly clamoring for marketers who have a track record of creating demand gen programs that drive business growth. Obviously, this kind of talent isn’t easy to find. But after combing through lists of some of the fastest-growing companies in the U.S., Drift has identified the Top 30 Demand Gen Heroes to Watch in 2018.
While some of the demand gen pros on this list come from companies like Airbnb, Adobe, Cloudflare, and Box, demand gen talent lives everywhere. For that reason, we went deeper to uncover demand gen professionals making their mark at a wide array of businesses. You’ll see that process reflected in our list.
So, without further delay, I’d like to introduce you to the demand gen heroes who are changing the game in 2018.
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Introducing Drift’s Top 30 Demand Gen Heroes 2018
Jami Schwartz, B2B Demand Gen, Airbnb for Work, Airbnb
Did We Leave Someone Out?
The Drift Demand Gen Heroes to Watch are some of the most talented demand gen professionals in the game today. But there are no doubt more where that came from. That’s why we’re making it possible for you to show your favorite Demand Gen Hero some love.
⚡If you know your own Demand Gen Hero, shout them out right here over the next two weeks. The heroes with the most mentions on Twitter between May 14-25 will be in the running to win one of three (very) awesome giveaways.