7 CMOs Share Secrets On Storytelling, Growth Marketing, And Building A Brand That People Actually Like


The best way to learn is by talking to people.

Talk to customers. Talk to colleagues. Talk to people in your industry, including competitors. Find out what they care about, what they’re struggling with, and what they’re doing to get better.

And if there’s anyone who wants to get into the mind of their audience, it’s the chief marketing officer (CMO). Today’s CMO is skill agnostic, deeply involved in the customer experience, and consistently agile against cultural and technology-driven trends.

Over the past couple years, we’ve been lucky enough to talk to some of the brightest minds in marketing. These are people who’ve literally written the book on brand and storytelling, data and growth marketing, and everything in between.

We asked seven of these experts to tell us their secret to highly successful marketing strategies.

Ready for the secrets? Download the book here.

But before we dive into their insights, here’s an introduction to get you started.

Mike Troiano | Venture Capitalist | Former CMO

Follow @miketrap and on LinkedIn

Mike Troiano is a venture capitalist at G20 Ventures, with over 25 years of executive leadership and marketing experience. The former CMO of Actifio, Mike helped create a category around “copy data virtualization,” and drive 80% revenue growth year-over-year, per year.

Mike is one of the foremost leaders in branding, category creation, and startup strategy, and hosts the Boston community podcast How Hard Can It Be?

Carol Meyers | Investor, Stage2 | CMO, Rapid7

Follow @CarolJMeyers and on LinkedIn

With more than 20 years of experience delivering proven go-to-market strategies, Carol Meyers is a titan in her field.

She has taken part in four IPOs (worth a combined $2.5 billion in market value), driven between 100-2100% revenue growth in her respective companies over the years, and continues to advise dozens of organizations in their long-term success.

In 2011, Carol joined Rapid7, the leader in vulnerability risk management, as their CMO.

Janine Pelosi | CMO, Zoom Video Communications

Follow @Janine_Pelosi and on LinkedIn

An expert in strategic marketing and eCommerce, Janine Pelosi has quickly made a name for herself as one of the tech industry’s most successful CMOs.

Starting her rise at WebEx and Cisco, Janine is the current CMO of Zoom, the frontrunner in enterprise video communication. At Zoom, Janine is responsible for global communications, brand marketing, product marketing, lead generation and more.

Over her time as a marketer, Janine has been instrumental in helping companies build agile marketing teams that deliver results.

Leela Srinivasan | CMO, SurveyMonkey

Follow @leelasrin and on LinkedIn 

Leela Srinivasan is a customer experience leader of a customer experience company – which means she has incredible insight into the CX challenges facing today’s CMOs.

As the CMO of SurveyMonkey, Leela has a unique perspective on how to turn feedback into actionable business intelligence that improves the customer experience. Leela has also been voted a Forbes Top 50 CMO, and held multiple leadership positions at companies including Lever, OpenTable, LinkedIn, and Bain.

Brian Kardon | CMO, InVision

Follow @bkardon and on LinkedIn

Brian Kardon is an expert at driving sustainable growth through large-scale strategic marketing.

With over 20 years of experience in everything from startups to global enterprises, Brian is a recognized marketing leader, having been featured in “50 Most Influential CMOs” (Forbes) and “100 Most Influential Chief Marketing Officers in the World” (Richtopia).

Brian has also held a number of CMO and strategy positions prior to his time at InVision, with brands including Fuze, Lattice Engines, Eloqua (acquired by Oracle), and more.

Dan Rogers | CMO, ServiceNow

Follow @danrogers100 and on LinkedIn

Take a look at Dan Rogers’ background and you’ll find someone who is deeply rooted in the tech world.

Prior to becoming the CMO of ServiceNow, Dan drove the marketing strategy behind some of the biggest names in tech – from Symantec to Salesforce to Amazon AWS.

And this trajectory didn’t happen by chance. Dan was involved in the product management and strategy at Microsoft and Dell. This foundation has given him unique insight into the highly competitive world of B2B tech, more so than many of his peers.

Andy Raskin | Strategic Marketing Consultant

Follow @araskin and on LinkedIn

For marketers, Andy Raskin is a man that needs no introduction.

Outside of his past experience in the world product marketing, Andy joins our list because of his incredible impact on how marketers approach modern storytelling.

The man behind the viral “The Greatest Sales Deck I’ve Ever Seen,” Andy advises some of the world’s top CEOs in creating their own strategic story. A big proponent of the power of the company narrative, Andy has worked with companies including Salesforce and VMware.

Get access to Andy’s storytelling secrets, along with a deeper look at the insights from the other marketing leaders mention, in CMO Secrets Revealed?