By Holly Xiao
For years, artificial intelligence (AI) technology felt like something out of a science fiction movie. Now, with the explosion of new tools on the market like ChatGPT and Google’s Bard, everyone is scrambling to figure out what our lives and, more importantly, our work will look like with bots in the mix. And that’s especially … Continued
By Amy Volas
Not too long ago, I was looking for a specific software product to help us with a particular task here at ATP. I knew of a few different options but went to a particular company’s website first and chatted with somebody. But for some reason, they (self-admittedly) couldn’t answer my questions without scheduling a call. … Continued
Conversational marketing is about having real-time, one-to-one conversations with people on your website in order to capture, qualify, and connect with your best leads. It has the power to reduce your bounce rate, shorten your sales cycle, and even grow your revenue by $1 million or more. Sound intriguing? It should. As more B2B buyers … Continued
By Drift
People are tired of being sold to. They’re immune to emails, turned off by the hard sell, and can spot a sales pitch a thousand miles away. These days, buyers have more information and power than ever before, and they’re not just using that power to buy products — they’re using it to buy experiences. … Continued
The other day, I was trying to change a hotel reservation over chat. I typed out my whole story, detailing the dates, reason for wanting to cancel, and even acknowledged their current policy and why I thought this was an extenuating circumstance. 150 words. Boom. I hit send. And then I got this: “Thanks for … Continued
By Drift
You’ve got a great product and customers that love using it. But you’ve also got big revenue goals and a sales organization that’s hungry for leads. While your marketing team’s responsible for generating overall awareness in the marketplace, it’s a demand generation professional’s job to turn that awareness into predictable pipeline that will ultimately grow … Continued
Product marketing is one of those areas of the marketing profession that’s shrouded in mystery. Is it sales enablement? Marketing? Part of product? No one knows. But they should. That’s because — when done right — product marketing is one of the most powerful weapons in your marketing arsenal. It has the power to help … Continued
By Drift
This year, B2B digital ad buyers–mostly marketers–will spend $4.6 billion to tell the world about their products. They’ll use all the typical marketing channels and tactics to spread the word — display, content syndication, SEM, social, re-marketing, email, and more. The ad copy will be different, of course. The calls to action? Optimized for maximum … Continued
There’s an enormous shift happening within sales and marketing organizations, and you probably don’t even realize it: The tools you use every day are becoming more connected to one another and capable of the kind of intelligent exchange of information that’ll make your life as a marketer way easier. Over the last 5 years, we’ve been … Continued