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Author: Todd Barnett

Hit Your Number Faster Without Adding Headcount. Introducing Drift Conversational AI.

February 23, 2021

By Todd Barnett

Did that headline make you do a double-take? That’s what I was going for. But let me make one thing clear. I’m not here today to talk to you about replacing jobs. I’m here to talk to you about how to get more out of what you already have by making your salespeople much, much … Continued

A Chief Revenue Officer’s Guide to Revenue Growth

September 1, 2020

By Todd Barnett

Sales has always had a seat at the c-suite table. After all, for CEOs, sales and revenue are top of mind in driving any strategic decision. But the mindset that revenue growth begins and ends with sales is outdated – primarily because of three key shifts: A B2B buyer’s journey that is more nuanced and … Continued

Accelerate Revenue by Connecting with More Buyers Faster. Introducing Drift Prospector.

August 4, 2020

By Todd Barnett

Business is all about revenue. But the truth is, so many businesses are struggling to hit their targets right now. We’ve all been forced to change the way we engage with our buyers. And no one feels this drive to change more than a CRO who just missed their number for the second quarter in … Continued

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