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Author: Sebastian Hardman

What Does A Good ABM Strategy Look Like?

March 2, 2020

By Sebastian Hardman

More and more marketers are looking to account-based marketing to boost revenue. But, in reality, it won’t work for every company. For instance, if you’re a small business with limited time and marketing resources (read: people and cash), it may not be feasible to target specific accounts. But for those businesses with the manpower and … Continued

How Chatbots Can Enhance Your Email Nurture Campaigns

July 10, 2019

By Sebastian Hardman

Editor’s Note: The following is a guest post from Drift partner Digital Litmus. Interested in contributing content to the Drift blog? Email Molly Sloan at msloan@drift.com. We all know chatbots can do amazing things, and as we get even more familiar with their fantastic potential, new use cases arise on an almost daily basis. It’s … Continued

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