By Minako Ogita
The consumerization of B2B buying is nothing new, but its consequences are becoming harder and harder to ignore. A 2021 study conducted by Drift and Heinz Marketing found that B2B buyer frustrations are at an all-time high. From being unable to access basic business information to having to deal with poor quality forms, buyers are … Continued
By Minako Ogita
I’ll be the first to admit: I’m a book addict. Before I learned to fear airline luggage restrictions, I would pack three books for the plane ride…and four more in my suitcase. (Just in case I got through them all in two weeks.) Why am I telling you this? Because May is National Get Caught … Continued
By Minako Ogita
It happens. A lot. You’re trying to focus on the current task at hand and then your phone chimes, beeps, buzzes, or rings. Then you go from just checking an email to scrolling through social media platforms or checking the weather or catching up on the latest news. Distractions are everywhere, and technology has (seemingly) … Continued