• Community
  • Drift Help Center
  • Partners
  • About Us
    • About Us
    • About Us
    • About Us
    • Leadership Team
    • About Us
    • DEI
    • About Us
    • Careers
    • About Us
    • Leadership Principles
    • About Us
    • Newsroom
drift logo
  • Product
    Everything starts with a conversation
    Drift Conversation Cloud

    A single platform for personalizing conversations at every stage of the buyer’s journey.

    Qualify and convert visitors
    Conversational Marketing
    Build quality pipeline
    Conversational Sales
    Deliver customer support
    Conversational Service
    powered by
    Integrations
     
    Conversational AI
     
    Reporting & Analytics
  • Use Cases
    • For Marketing
      • Generate High-Quality Leads
      • Power ABM Campaigns
      • Personalize Web Experiences
      • Improve Marketing Efficiency
    • For Sales
      • Jumpstart Conversations
      • Improve Sales Efficiency
      • Engage Target Accounts
    • For Service
      • Automate Customer Support
    • By Industry
      • Financial Services
      • Manufacturing
      • Professional Services
      • Technology
  • Case Studies
  • Resources
    Learn
    Blog
    Books & Reports
    Events
    Webinars
    Podcasts
    Explore
    ROI Calculator
    Test Drive Drift
    Get a Demo
  • Plans
  • Log In
  • Let's Chat
drift logo Let's Talk
  • Product
    • Product
    • Drift Conversation Cloud
      • Conversational Marketing
      • Conversational Sales
      • Conversational Service
      • powered by
      • Integrations
      • Conversational AI
      • Reporting & Analytics
  • Use Cases
    • Use Cases
    • For Marketing
      • For Marketing
      • Generate High-Quality Leads
      • For Marketing
      • Power ABM Campaigns
      • For Marketing
      • Personalize Web Experiences
      • For Marketing
      • Improve Marketing Efficiency
    • Use Cases
    • For Sales
      • For Sales
      • Jumpstart Conversations
      • For Sales
      • Improve Sales Efficiency
      • For Sales
      • Engage Target Accounts
    • Use Cases
    • For Service
      • For Service
      • Automate Customer Support
    • Use Cases
    • By Industry
      • By Industry
      • Financial Services
      • By Industry
      • Manufacturing
      • By Industry
      • Professional Services
      • By Industry
      • Technology
  • Case Studies
  • Resources
    • Resources
    • Learn
      • Blog
      • Books & Reports
      • Events
      • Webinars
      • Podcasts
    • Explore
      • ROI Calculator
      • Test Drive Drift
      • Get a Demo
  • Plans
  • Log In
  • Let's Chat
  • Community
  • Drift Help Center
  • Partners
  • About Us
    • About Us
    • About Us
    • About Us
    • Leadership Team
    • About Us
    • DEI
    • About Us
    • Careers
    • About Us
    • Leadership Principles
    • About Us
    • Newsroom
Log In

Author: Meghan Flannery

3 ABM Plays to Capture the VIP Experience Digitally

May 12, 2022

By Meghan Flannery

It’s no secret that account-based marketing (ABM) really works. After all, who doesn’t love a buying experience that makes them feel like they’re the only person in the room? In 2021, we found that buyer expectations for quick, personalized experiences had grown by 26% in the span of one year. And B2B companies are all … Continued

5 Ways to Solve the Trillion-Dollar Marketing & Sales Feud

February 14, 2022

By Meghan Flannery

Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem. If that price tag doesn’t get you thinking, then consider this 👇 Historically, marketing is responsible for leads while sales handles revenue. With these teams working towards two separate goals, companies end up with a disjointed buying experience. And, when … Continued

5 Tactics That Will Make Your Next ABM Campaign a Success

January 11, 2022

By Meghan Flannery

Do you dream of delivering a buying experience that’s tailor-made for your top accounts? I certainly do. Hi there 👋 I’m Meghan, the Director of Go-to-Market at Drift. And I’m here to tell you that the key to impressing your buyers is account-based marketing (ABM). ABM takes personalization to the next level by treating buyers … Continued

5 Conversational Marketing Examples to Accelerate Buyers Through Your Funnel

September 7, 2021

By Meghan Flannery

99% of website visitors never make it to sales. Yes, you read that right. So why does only 1% of your website traffic make it to sales? Because we’ve added too many layers and hoops to jump through for our buyers. Modern B2B buying is broken and it has only gotten worse since COVID. The … Continued

7 Traits That Define High-Performance Account-Based Marketing

August 11, 2020

By Meghan Flannery

Account-based marketing (ABM) has come a long way. Today’s top ABM practitioners are now technically-empowered and revenue-focused – and continuously outperforming the competition. So what’s their secret? 👀 We teamed up with the ABM experts at Demandbase for their 2020 ABM Market Research Study to find out. The study not only revealed the state of … Continued

4 Marketing Campaigns to Revisit to Achieve Your Demand Goals

April 2, 2020

By Meghan Flannery

Take what’s old and make it new again. ?I’ve been hearing this phrase a lot recently. With an uptick in WFH, there’s been a ton of content put out there to keep everyone busy, sane and stationary. But I’m not here to talk about reupholstering a chair or refurbishing an old car. I’m here to … Continued

drift logo
  • Product
    • Platform
    • Conversation Cloud
    • Conversational Marketing
    • Conversational Sales
    • Conversational Service
    • Conversational AI
    • Integrations
  • Learn
    • Resources
    • Blog
    • Drift Learning Center
    • Drift Insider+
    • Conversion Calculator
    • Case Studies
  • Support
    • Drift Help Center
    • Partners
    • Professional Services
    • Community
    • Security & Compliance
    • Contact Us
  • About Drift
    • About Us
    • Diversity Equity Inclusion
    • Careers
    • Leadership Team
    • Newsroom
    • Brand Assets
    • Drift Store
  • Get Drift
    • Pricing
    • Test Drive Drift
    • Drift for Startups
    • Mobile App
    • Video Mobile App
    • Drift for Chrome
    • Get a Demo
Terms Privacy Policy Drift Status Sitemap © Copyright 2023 Drift.com, Inc.