It’s no secret that account-based marketing (ABM) really works. After all, who doesn’t love a buying experience that makes them feel like they’re the only person in the room? In 2021, we found that buyer expectations for quick, personalized experiences had grown by 26% in the span of one year. And B2B companies are all … Continued
Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem. If that price tag doesn’t get you thinking, then consider this 👇 Historically, marketing is responsible for leads while sales handles revenue. With these teams working towards two separate goals, companies end up with a disjointed buying experience. And, when … Continued
Do you dream of delivering a buying experience that’s tailor-made for your top accounts? I certainly do. Hi there 👋 I’m Meghan, the Director of Go-to-Market at Drift. And I’m here to tell you that the key to impressing your buyers is account-based marketing (ABM). ABM takes personalization to the next level by treating buyers … Continued
99% of website visitors never make it to sales. Yes, you read that right. So why does only 1% of your website traffic make it to sales? Because we’ve added too many layers and hoops to jump through for our buyers. Modern B2B buying is broken and it has only gotten worse since COVID. The … Continued
Account-based marketing (ABM) has come a long way. Today’s top ABM practitioners are now technically-empowered and revenue-focused – and continuously outperforming the competition. So what’s their secret? 👀 We teamed up with the ABM experts at Demandbase for their 2020 ABM Market Research Study to find out. The study not only revealed the state of … Continued
Take what’s old and make it new again. ?I’ve been hearing this phrase a lot recently. With an uptick in WFH, there’s been a ton of content put out there to keep everyone busy, sane and stationary. But I’m not here to talk about reupholstering a chair or refurbishing an old car. I’m here to … Continued