By Kristin Hess
It’s turbulent out there. Nowadays, you have less time, team, and resources to achieve your pipeline goals. Not to mention that it’s a struggle to keep up with rapid innovations like ChatGPT which are redefining entire sectors of our economy. All of this means that productivity and speed are more important than ever. That’s why … Continued
By Kristin Hess
Today, a manufacturer’s website is not just their digital front door. It functions as a member of their team. In a digital-first world, websites have evolved beyond product brochures and lead forms. Now, websites greet site visitors, help navigate them to the right pages, and even nurture buyers into customers. And websites are only one … Continued
By Kristin Hess
Today’s manufacturing marketing teams are adapting to a highly dynamic global environment, escalating competition, and changing customer needs. In fact, a McKinsey survey found that 90% of manufacturing and supply chain professionals now plan to invest in talent for digitization — all in an effort to make their businesses more resilient and prepared for the … Continued
By Kristin Hess
The majority of today’s financial services firms see digital transformation as one of their most important strategic priorities. According to a recent report by Broadridge, financial services firms are projected to spend 27% of their overall IT budget on digital transformation. That’s because digital transformation is the key to meeting their clients’ current and future … Continued
By Kristin Hess
You’ve read the headlines. Layoffs. Budget cuts. Everyone on your go-to-market team is feeling the palpable uncertainty around the economy – and along with it, the pressure to do more with less. But how do you generate more pipeline with less budget? How do you hit higher revenue goals with reduced headcount? And how do … Continued
By Kristin Hess
Q1 has been one of Drift’s most exciting quarters yet. In case you missed it, we launched the Drift Conversation Cloud, bringing together three core solutions: Conversational Marketing, Conversational Sales, and the newly-launched, Conversational Service. The Drift Conversation Cloud is powered by Conversational AI and empowers organizations to deliver a personalized and consistent experience at … Continued