Author: Kevin Indig

SEO Strategies for Different Business Models

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One fundamental mistake we make in SEO is to treat all sites alike. We throw statements about ranking factors and priorities around as if there was no difference between companies. But, just like veterinarians don’t treat every animal the same way, we need to overthink our approach for different business models and types of sites. … Continued

How to Optimize Your SEO Strategy and Close More Deals with Content

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Editor’s Note: The following is a guest post. Interested in contributing content to the Drift blog? Email Gail Axelrod at gaxelrod@drift.com. 59% of customers prefer to do an extensive amount of research before talking to a salesperson when buying a software product, according to a Forrester report from 2015. Does that mean sales is an unnecessary … Continued